BLOG SEARCH
5 Easy Add-Ons That Increase Blogging Effectiveness
by Chuck Swanson ~ March 15th, 2013
As I scour the Interwebs seeking new clients I often find myself at company blogs. Some are fantastic! Others, however, leave me scratching my head. I consider good blogging to be the gateway into a company’s social media footprint; the foundation of the social media conversation they are looking to engage in. And yet, their blog is built without any of the tools required for a two way conversation or general stickiness.
5 Things in 5 Minutes to Increase your Blog Readership
by Chuck Swanson ~ March 1st, 2013
You have a blog, and while that’s a great start you need to start getting people to read it. Preferably the right people – prospects, customers, partners, industry colleagues, etc. While it can take time to generate a solid following, don’t give up. I see too many companies with blogs that started strong, yet the last post was five months ago. Had they kept up their momentum… well I guess they’ll never know.
Four Steps to Building Content Marketing Success
by Chuck Swanson ~ February 21st, 2013
We’ve said it before and we might as well say it again… the importance of content marketing continues to grow. Companies are taking notice however. According to the Content Marketing Institute survey, 54 percent of B2B responders plan on increasing or increasing significantly their content marketing budgets over the course of 2013. This same survey also found that 64 percent of the marketers said that producing content that engages is their number one challenge.
Dissecting 2012 Insights: Content Creation and Blogging
by Jason Nuss ~ December 19th, 2012
So, yes, we had some predictions around content creation and blogging for 2012. I’ll have to admit though, these weren’t much of a stretch in terms of predicting the future. We all know that focusing on content for SEO, and online brand visibility, has been blowing up. Knowing that, we made some not-so-bold predictions for this past year. Let’s look at the predictions and see if we were remotely close.
Dissecting 2012 Insights: Google Algorithms, Google+ and Targeting Yahoo
by Chuck Swanson ~ December 6th, 2012
It’s nearing that time of year when we begin to take a look at what 2013 might hold in store for us from a digital marketing perspective. But before we dive into next year we thought looking back at some of our digital marketing insights for 2012 might be in order.
CONTENT MARKETING
Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.
Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.
- Blogs – establish a blog and let prospects see your passion for what you do, how you do it, and who makes it happen
- Video – create video content and differentiate yourself. YouTube and Vimeo are great places, beyond your site, to create a presence
- Articles – write smart articles and syndicate them at article sites as well as distribute them to bloggers and publishers
- Press Releases – set up shot at PRWeb.com and PRLog.org and publish your press releases. Create a media center or integrate them into your blog for more robust, searchable content
- Enewsletters – interact with prospects, customers and partners and archive them on your site
These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.
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