5 Ways a Blog Can Benefit Your Business

by Chuck Swanson ~ August 8th, 2017

Chuck Swanson The blogosphere isn’t just a passing trend – it’s a universe of intriguing information, relevant news, and content that gets today’s customers talking. If your brand isn’t on the map in the blogosphere, you’re missing out on a huge opportunity to reach your target audience. Blogs are a main source of information to today’s consumers. They provide what people need to make informed purchasing decisions, drive traffic to a website, and keep existing customers loyal to a brand. If you aren’t blogging to grow your business, here are five reasons to start today.  

What Type of Content Works Best for Your Brand?

by Chuck Swanson ~ March 9th, 2017

Chuck Swanson Poignant, share-worthy content starts with knowing your audience. Different consumers have varying expectations when it comes to your brand’s content. Tailoring your efforts to fit your ideal target audience helps your message resonate, striking a chord with the right people at the right time. It’s critical to know what type of content speaks volumes to your audience – otherwise, you may not be speaking to anyone at all.  

Save Time – 7 Steps to Fast, Quality Content

by Chuck Swanson ~ March 11th, 2016

Chuck Swanson Do you ever stare at your computer waiting for a moment of pure genius to strike? Does it take hours or days to come up with one piece of good content?   

6 Hacks for Creating Exceptional Content

by Chuck Swanson ~ February 9th, 2016

Chuck Swanson Almost anyone can create decent content. But exceptional content? Now, that takes more effort and planning.  

7 Likeable Content Marketing Strategies to Boost Traffic to Your Website

by Chuck Swanson ~ January 19th, 2016

Chuck Swanson You have a great product or service, but how will people learn about you if they can’t find you online? Word of mouth is a great place to start, but exposure is limited. Quality, consistent content combined with an SEO strategy will boost your search rankings and attract attention to your website  


Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.

Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.

  • Blogs – establish a blog and let prospects see your passion for what you do, how you do it, and who makes it happen
  • Video – create video content and differentiate yourself. YouTube and Vimeo are great places, beyond your site, to create a presence
  • Articles – write smart articles and syndicate them at article sites as well as distribute them to bloggers and publishers
  • Press Releases – set up shot at and and publish your press releases. Create a media center or integrate them into your blog for more robust, searchable content
  • Enewsletters – interact with prospects, customers and partners and archive them on your site

These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.