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The Continued Evolution of SEO… to WSO?

by Chuck Swanson ~ February 13th, 2014

Chuck Swanson So the death of SEO is certainly NOT here, but its evolution continues. Much like the ever changing face of rock and roll, the PC (or computing as we know it), mobile phones into something better so too is SEO morphing into something different and, yes… better.  

Saving Content Marketing from Itself in 1 Easy Step

by Digital C4 ~ December 17th, 2013

Digital C4 In the words of the A-Team’s John “Hannibal” Smith: “I love it when a plan comes together!”  

The Peanut Butter & Jelly of Modern Marketing = Inbound + Outbound

by Digital C4 ~ November 8th, 2013

Digital C4 Ever been the new kid in a new place? If so you no doubt remember that semi-nauseating mix of un-dashed optimism, the adrenalin blasts that come with blazing new trails and the gnaw of the unknown on the psyche – all roiling around in brain, heart and gut in search of an action plan.  

Bringing Outbound Demand Generation to Digital C4

by Chuck Swanson ~ October 22nd, 2013

Chuck Swanson How many of you are worn out from chasing Google’s tail with SEO? No need for a show of hands. We live your pain every single day. Ask any SEO expert and they’ll tell you that while you still need to employ smart on-page best practices, the industry is moving more and more to one that is driven by the production and deployment of good content. In fact, good content is not just an inbound requirement, it also is pinnacle to a good outbound demand generation strategy, one that is more and more built around the persistent – and hopefully business-relevant – communications enabled by marketing automation platforms.  

Is Media Fragmentation the Most Significant Marketing Trend for 2013?

by Jason Nuss ~ July 25th, 2013

Jason Nuss In a recent blog post, by SocialMedia Examiner, 6 emerging marketing trends were labeled as possibly having “significant impact on your marketing strategies”. I think all 6 trends in this post are pretty much right on (if you care for my opinion J). However, I think the most significant trend on the list is the first item, Media Fragmentation.