So the death of SEO is certainly NOT here, but its evolution continues. Much like the ever changing face of rock and roll, the PC (or computing as we know it), mobile phones into something better so too is SEO morphing into something different and, yes… better.
In the words of the A-Team’s John “Hannibal” Smith: “I love it when a plan comes together!”
Ever been the new kid in a new place? If so you no doubt remember that semi-nauseating mix of un-dashed optimism, the adrenalin blasts that come with blazing new trails and the gnaw of the unknown on the psyche – all roiling around in brain, heart and gut in search of an action plan.
How many of you are worn out from chasing Google’s tail with SEO? No need for a show of hands. We live your pain every single day. Ask any SEO expert and they’ll tell you that while you still need to employ smart on-page best practices, the industry is moving more and more to one that is driven by the production and deployment of good content. In fact, good content is not just an inbound requirement, it also is pinnacle to a good outbound demand generation strategy, one that is more and more built around the persistent – and hopefully business-relevant – communications enabled by marketing automation platforms.