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What Type of Content Works Best for Your Brand?

by Chuck Swanson ~ March 9th, 2017

Chuck Swanson Poignant, share-worthy content starts with knowing your audience. Different consumers have varying expectations when it comes to your brand’s content. Tailoring your efforts to fit your ideal target audience helps your message resonate, striking a chord with the right people at the right time. It’s critical to know what type of content speaks volumes to your audience – otherwise, you may not be speaking to anyone at all.  

Content Strategies To Boost Your Readership

by Chuck Swanson ~ February 5th, 2015

Chuck Swanson There's a lot of competition on the web for readership. If you have a blog or website, chances are you're competing with many other sites for readers, and every day there are challenges in keeping your loyal readers around. Whether your articles have interesting subject matter or not, there are things you may be doing to lose readers.  

The Continued Evolution of SEO… to WSO?

by Chuck Swanson ~ February 13th, 2014

Chuck Swanson So the death of SEO is certainly NOT here, but its evolution continues. Much like the ever changing face of rock and roll, the PC (or computing as we know it), mobile phones into something better so too is SEO morphing into something different and, yes… better.  

Saving Content Marketing from Itself in 1 Easy Step

by Digital C4 ~ December 17th, 2013

Digital C4 In the words of the A-Team’s John “Hannibal” Smith: “I love it when a plan comes together!”  

The Peanut Butter & Jelly of Modern Marketing = Inbound + Outbound

by Digital C4 ~ November 8th, 2013

Digital C4 Ever been the new kid in a new place? If so you no doubt remember that semi-nauseating mix of un-dashed optimism, the adrenalin blasts that come with blazing new trails and the gnaw of the unknown on the psyche – all roiling around in brain, heart and gut in search of an action plan.