BLOG SEARCH
Google Update: How the New Search Layout Affects Marketers
by Jason Nuss ~ March 30th, 2016
Have you noticed? Google did some spring cleaning recently and changed their search engine ranking page (SERP) for Desktop views.
In this recent change, they removed paid ads on the right side and now display a limited number of ads above and below organic search results.
This means more changes for paid search (PPC) and search engine optimization (SEO) campaigns. Read on to learn more.
Increasing PPC Conversion Rates With Mobile Landing Pages
by Chuck Swanson ~ April 28th, 2015
Mobile users are shopping and searching for information on their phones more than ever. In fact, over 50% of people use their phone as their primary source to find information and 59% of mobile users accept mobile ads as they would TV or online ads.
Top 5 PPC Trends for 2015 – According to the Internet
by Jason Nuss ~ January 9th, 2015
We’ve entered a new year and some of you may have been wondering, like me, what the rest of the PPC Advertising industry is thinking will be the trends for 2015. So, I’ve done some digging and pulled together a list of the top 5 trends, as I see them, which I found.
11 Must-do Activities For A Successful Google AdWords PPC Campaign
by Jason Nuss ~ November 18th, 2014
Managing a Google AdWords account isn’t just setting up a campaign, some ads, and adding keywords. There are many activities and processes that go into managing and optimizing a campaign.
PPC Best Practices – Setting Up Google AdWords With All The Right Stuff
by Jason Nuss ~ October 8th, 2014
Last week we talked about establishing goals and objectives before launching out with a PPC campaign. This week let’s talk about what to do right after you setup your campaign!
PPC
Depending on what you spend each month on paid search, you could be doing it all wrong. A strong mix of short-tail and long-tail keywords can help drive cost-per-clicks down. Of course we’re talking Google Adwords here. Have you ever considered Facebook or LinkedIn paid advertising?
Digital C4 believes that PPC has its place in most marketing mixes, but not all paid search is (or should be) created equal. Our strategy is simple… we work with you to define and profile your target audience. We then put a plan in place to test the paid advertising landscape – including Google, Facebook, and LinkedIn – to determine the optimal channel(s) to move forward in.
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