Twitter is a great place to take the ‘pulse’ of certain topics; what are people thinking or what’s the latest tip or technique getting attention? It’s where I went recently to see what the latest buzz in search engine optimization (SEO) was. Some of what I found was useful, interesting, as well as disappointing. SEO- Search Engine Optimization- Are Magic 8 Balls required? — sandra sizemore (@sandra_sizemore) May 13, 2014 While a real Magic 8 Ball would certainly help what is really needed are content and a strong grasp of SEO best practices. Unfortunately for people in the SEO space it often feels like magic is needed. Why? I’d guess it’s the cloud of uncertainty around the changes Google makes to their algorithm; it keeps you guessing what changes you need to make to your SEO approach. What is or was considered a standard practice might soon be a black flag. This doesn’t create a stable industry to be sure. There is no one single method of search engine optimization, but using meta tags is a good start. — Edgar Seyler (@edgarseyler) May 11, 2014 Meta data is one the most important factors for proper optimization. It’s the ‘1’ in SEO 101 and its most certainly a best practice that needs to be followed. Use keywords intelligently in Meta tags, titles and descriptions and try not to optimize a single webpage for more than two keywords. Blogging is your road to search engine optimization — PRomoshin (@IvorMoyo) May 12, 2014 We’ve stated all along that blogging is a great foundation for search engine optimization success. That said I’d say that any well-planned, well-written content can also play an important role. In fact, with the content options available today I’d think more holistically. Blogging to be sure can play a major role, but there’s also press releases, eNewsletters, eBooks, whitepapers, other value-added content that lives on your site. There are also other media channels that can lead searchers back to you and your brand, so think outside your website to places like YouTube, SlideShare, Pinterest, LinkedIn, Facebook, and Google Plus to name a few. #SEO Tip:Important keywords should exist in title, H1-6, META description, and in the URL #google #bing — Web SEO Analytics (@webseoanalytics) May 14, 2014 Absolutely! If you can get a main keyword in all these places you’ll naturally do well for organic search – especially the URL. Be sure not to keyword stuff though, and make sure the keyword is relevant to the copy on the page. If there’s a disconnect there, it likely won’t matter what that keyword is. Plan your inbound marketing efforts and set goals. Don't just say "I'm going to do some SEO and social marketing" #MagentoImagine — Joshua Warren (@JoshuaSWarren) May 14, 2014 I’d say this is true with almost any profession today. ‘Plan your work and work your plan’ has been part of my business vernacular since my first job out of college, and that job was not in marketing at all. If you work in PR and you’ve never struck up a conversation with your search engine optimization team, there has never been a better time... — Charles GROS (@GrosCharles) May 20, 2014 We do domain analysis’ all the time here at C4, and when we look at the results we often see some duplicate Meta data creep its way into the report, and it’s almost always in the press section of the website. PR folks do a great job of creating content (press releases are great!) but they don’t necessarily optimize the posts before pushing them live. Ask the PR folks to shoot over that release prior to pushing it to the site. You can add Meta data recommendations and maybe even get a keyword in the title or subhead. Beyond simple press release optimization, PR is moving more and more towards social media, and so is SEO. You’re going to meet there at some point, might as well plan your rendezvous ahead of time to make the most of it. The one thing about Twitter that disappointed me and its likely everywhere and not just SEO, was the incredible amount of spam. At least three of every 6 or 7 tweets out there was a company or person touting how great they are at SEO. Come on people… we’re better than that. At least share some good content and show us all how good you are.
So the death of SEO is certainly NOT here, but its evolution continues. Much like the ever changing face of rock and roll, the PC (or computing as we know it), mobile phones into something better so too is SEO morphing into something different and, yes… better.
My favorite line from all the articles I’ve read about Google’s impending shift to move all keyword data to “not provided” is “Stop worrying about Google”, by Neil Patel. This shift would be Google’s continuation of their move to make some keyword data “not provided” a couple of years ago. Stopping your worry about what Google is going to do next doesn’t mean you have to like what’s going on, but it’s always good to stop worrying about things you don’t, or can’t, control. Right?
SEO is certainly changing, evolving as an industry. Agencies that once relied on SEO as a service are now adapting and morphing into something that is more in tune with content marketing. And while content marketing can certainly be done poorly, it’s much more transparent than bad SEO. Bad content is just… well, bad! It’s hard to fake good content creation and that’s just how Google wants it, and frankly I’m perfectly fine with that. In fact, I love that!
While recently working with a client to improve their page load times we went through a full list of possible reasons why their site’s page load times were too high. I’m going to list those possible reasons below as a checklist of things you should look into if you are experiencing page load time in excess of 4-5 seconds. But first, let’s quickly chat about why page load time matters.
Our two search engine optimization offerings include a comprehensive, ongoing SEO effort that encompasses an on-page and off-page concerted effort as well as a one-time SEO effort that focuses solely on your website property.
Our comprehensive SEO approach encompasses research and analysis of competition and keywords, the optimization of your main website pages, the optimization of content rich, dynamic content (think blogs, videos, etc.), and a robust off-page strategy that builds links and establishes directory presence.
Our one-time SEO solution focuses solely on the first three and leaves off-page efforts to your in-house team.