Google Updates: Say Hello to Local 3-Packs

by Chuck Swanson ~ October 19th, 2015

Chuck Swanson Have you heard? Google made another sweeping change to offer an improved way of listing local businesses in search results. Say "bye bye" to local 5 or 7-packs and "hello" to the new and improved 3-pack layout as Google moves toward offering more mobile-friendly search options.  

What the Heck are KPIs for SEO?

by Jason Nuss ~ October 2nd, 2015

Jason Nuss Are your SEO efforts being successful? It's hard to know for sure unless you're tracking and measuring results. Key Performance Indicators (KPIs) measure the success of your SEO efforts and tell you whether your strategies are fruitful, or if they need tweaks to produce the results you want. Just like the stuffed cheeks of a chipmunk tell the other chipmunks that they successfully found food, learning what measurements can help you make decisions to meet your goals faster should be a primary goal for any marketer.  

What the Heck is Good SEO?

by Chuck Swanson ~ August 19th, 2015

Chuck Swanson The SEO industry and tactics have evolved and changed over the years. Heck, 20 years ago it didn't even exist! When Google entered the scene in 1998, the game of ranking higher and being indexed began and only in the last decade has stabilization and order began to take root.  

Five Ways to Use SEO To Make Your Users Happy

by Chuck Swanson ~ July 30th, 2015

Chuck Swanson Everywhere people are searching for happiness and they'll leave no rock unturned. What if you could use SEO to make people happy?  

Changes in SEO: Google Requires Websites Be “Mobile-Friendly”

by Jason Nuss ~ April 9th, 2015

Jason Nuss Google is now making the lives of mobile users easier. Chances are you've done an online search from your smartphone and landed on websites that aren't mobile-friendly. It makes it difficult to find quick information when you're zooming in and scrolling left to right.  


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