Have you noticed? Google did some spring cleaning recently and changed their search engine ranking page (SERP) for Desktop views. In this recent change, they removed paid ads on the right side and now display a limited number of ads above and below organic search results. This means more changes for paid search (PPC) and search engine optimization (SEO) campaigns. Read on to learn more.
In the last few weeks, did you notice your rankings change or fluctuate in search results? This may have been thanks to another sweep of Google core algorithm updates.
Update: Since this post was written, we learned the Penguin updates expected at the end of the year have been delayed until 2016, according to a Google spokesperson.
Have you heard? Google made another sweeping change to offer an improved way of listing local businesses in search results. Say "bye bye" to local 5 or 7-packs and "hello" to the new and improved 3-pack layout as Google moves toward offering more mobile-friendly search options.
Are your SEO efforts being successful? It's hard to know for sure unless you're tracking and measuring results. Key Performance Indicators (KPIs) measure the success of your SEO efforts and tell you whether your strategies are fruitful, or if they need tweaks to produce the results you want. Just like the stuffed cheeks of a chipmunk tell the other chipmunks that they successfully found food, learning what measurements can help you make decisions to meet your goals faster should be a primary goal for any marketer.
Our two search engine optimization offerings include a comprehensive, ongoing SEO effort that encompasses an on-page and off-page concerted effort as well as a one-time SEO effort that focuses solely on your website property.
Our comprehensive SEO approach encompasses research and analysis of competition and keywords, the optimization of your main website pages, the optimization of content rich, dynamic content (think blogs, videos, etc.), and a robust off-page strategy that builds links and establishes directory presence.
Our one-time SEO solution focuses solely on the first three and leaves off-page efforts to your in-house team.