My favorite line from all the articles I’ve read about Google’s impending shift to move all keyword data to “not provided” is “Stop worrying about Google”, by Neil Patel. This shift would be Google’s continuation of their move to make some keyword data “not provided” a couple of years ago. Stopping your worry about what Google is going to do next doesn’t mean you have to like what’s going on, but it’s always good to stop worrying about things you don’t, or can’t, control. Right?
SEO is certainly changing, evolving as an industry. Agencies that once relied on SEO as a service are now adapting and morphing into something that is more in tune with content marketing. And while content marketing can certainly be done poorly, it’s much more transparent than bad SEO. Bad content is just… well, bad! It’s hard to fake good content creation and that’s just how Google wants it, and frankly I’m perfectly fine with that. In fact, I love that!
While recently working with a client to improve their page load times we went through a full list of possible reasons why their site’s page load times were too high. I’m going to list those possible reasons below as a checklist of things you should look into if you are experiencing page load time in excess of 4-5 seconds. But first, let’s quickly chat about why page load time matters.
Search engine optimization (SEO) as we (at least in the trenches) have known is over. It’s not dead, but it’s evolving. Those white hat, but passé, tactics of directory listings and link building, in mass, are gone; as is mass content syndication, and these are good things. Google is trying to do its job of providing the best search results based on what people are looking for, and while they want the user to explore more options based on their search, they are still committed to providing the best options.
We’ve recently had the opportunity and privilege to work with several local companies here in the Portland Metro area to help improve their local SEO results. In our 3+ years of business, the opportunity to work with truly local companies has only presented itself a handful of times. Local SEO has similarities to the ‘general’ SEO play but also has some very distinct differences. Here are 5 strategies we’re implementing for each of our clients right out of the gate.
Our two search engine optimization offerings include a comprehensive, ongoing SEO effort that encompasses an on-page and off-page concerted effort as well as a one-time SEO effort that focuses solely on your website property.
Our comprehensive SEO approach encompasses research and analysis of competition and keywords, the optimization of your main website pages, the optimization of content rich, dynamic content (think blogs, videos, etc.), and a robust off-page strategy that builds links and establishes directory presence.
Our one-time SEO solution focuses solely on the first three and leaves off-page efforts to your in-house team.