When we help our clients improve their online brand visibility, we always address the need for sound content or blogs built around keywords. Fresh content is one of the most important factors for ranking on Google – at least in my humble opinion – and we all have Google’s Panda update fresh on our minds, but that content has to be optimized, and so often we find it is not.
Optimizing content is not hard. In fact, it will become second nature and be part of your writing process in short order. Remember, if people can’t find the content you create, then it’s a waste of time to create it. Here are a few quick tips on how to easily optimize your content for better online brand visibility.
7.5 Be patient. Online brand visibility takes time if done correctly, and you want to do it correctly. Black hat tactics will only work for a short time, and then you’ll be digging yourself out of the hole you created for quite a while.
The above tips will become second nature after a short time and become part of your writing, which in the long run will make your content read nicely. Content optimization is a key component of your online brand visibility, so be sure to incorporate it into your arsenal.
Adwords amazon b2b lead generation blog blog content blogging blog management brand visibility business content content creation content marketing content marketing strategy custom content creation Digital Marketing Agency facebook GapSEO google+ google freshness google panda google plus Inbound Marketing landing pages lead generation linkedin Local Search Local SEO marketing marketing silo online brand visibility online commerce Pay Per Click PPC PPC best practices PPC Campaign PPC Strategy search engine marketing search engine optimization search marketing seo SEO best practices sites we like social media social media marketing twitter