The answer to the question “Will blogging help my business generate more leads?” is YES, but only if you do it right. Blogging is a proven way to increase inbound traffic to your site. I say “proven” because we’ve experienced it firsthand. Our goal at Digital C4, I say goal because we don’t always achieve it, is to post at least two blog posts per week. It’s a simple goal because we know that we’re busy, but we know it’s important. We’ve experienced a 50% lift in traffic since we started blogging on a regular schedule.
Here are a couple charts/graphs from a recent Hubspot blog post that show the importance of blogging in terms of traffic and leads. These are derived from statistics on their more than 7000 customer database.
So, increased traffic means increased leads, right? Well, this is where the “…but only if you do it right.” Getting a “lead” involves so much more than just getting traffic to your blog, or site. Here are 2 simple things to consider when blogging for leads.
1. Is your post worth reading? So, your strong, catchy, title and description persuaded someone to read your post. Congrats! Hopefully now the visitor will actually like what you’ve written. Good content within your post is the first step, after that catchy title, in capturing a lead from your blog. The reason why I say you need ‘good content’, maybe great content, is that seo content marketing is blowing up. It’s all the rage. More people creating content means that the quality of content will need to be great for you to stand out above the rest. Don’t cut corners on your writing, do it well. That doesn’t mean you have to write 1000 words. Just something that’s relevant and represents you, and your company, well.
2. Do you have a “call to action” on your post/page? Is there something else the reader can do if they are interested in learning more about what you’ve written, or what you do as a company? Are there related articles at the end of your post? Is there an option to contact you? Is there opportunity to leave a comment and enter into a discussion? Do you have a guide or ebook they can download after giving you their info? All these things can engage the visitor and drive them closer to becoming a lead.
Yes, blogging increases traffic, which in turn should increase leads, but it won’t if your site/blog isn’t optimized for inbound lead generation. If you’d like more ideas on how to use blogging for inbound lead generation, blog management services, or blog writing services give us a shout. We’re here to assist.
Adwords amazon b2b lead generation blog blog content blogging blog management brand visibility business content content creation content marketing content marketing strategy custom content creation Digital Marketing Agency facebook GapSEO google+ google freshness google panda google plus Inbound Marketing landing pages lead generation linkedin Local Search Local SEO marketing marketing silo online brand visibility online commerce Pay Per Click PPC PPC best practices PPC Campaign PPC Strategy search engine marketing search engine optimization search marketing seo SEO best practices sites we like social media social media marketing twitter