What The Heck Is Good Content?

Posted by on Friday, August 7th, 2015 at 7:49 am
CATEGORY: Content Tags: , ,

Content MarketingThese days it’s all about content, content, content. Companies everywhere are using content to improve their SEO, connect with customers, add value, and offer great information. But what does this really mean? What the heck is good content anyway?

 

You’re not alone. This is the cry of many business owners as they realize they have a need for content, but they don’t know where to start.

 

To help businesses like yours, we’ve compiled information on how to know good content when you see it. But first, let’s answer a very important question.

 

Why Good Content?

 

Many businesses today are offering fresh content on their websites to solve challenges for clients and prospects. Content isn’t merely talking about how great your product is, it’s providing solutions and creating rapport with your audience. These building blocks are necessary for improving your search rankings and earning trust with your clients which increase sales opportunities over time.

 

Good content can take the form of blogs, videos, eBooks, podcasts, infographics, and more. Blogs, however, tend to be the most popular choice and tend to appeal to a wide range of audience preferences.

 

Now that we know WHY good content is important, here are a few basics to keep in mind.

 

Good Content Has Words and Images

 

Great information can be explained by words, but combine this with a picture and you’ll capture your audience’s interests. It’s no surprise the human eye is attracted to color and pictures. Choose great images to attract attention, provide great information, and lead the eye to continue reading. Break up articles with headers and images to engage your audience.

 

Good Content Is Delivered On Time

 

Content should be shared consistently, but it should also be delivered in a timely manner. What exactly does that mean? It means your content should be relevant to your customers’ needs at this time of year, during this time of life, at this point in their journey.

 

Know your audience well enough to empathize with their biggest challenges. Then offer tactical ways to help them. Your business will be the hero and they’ll look to you for expert information and guidance.

 

Good Content Is Shareable

 

Content should be easy to be absorbed in bite-sized chunks. Some posts may be technical in nature, but break them down into manageable portions so you don’t overwhelm your audience.

 

Gage the knowledge level of your customers and prospects and speak in friendly, conversational tones where appropriate. When content is easily processed and absorbed, it’s shared more often. This widens your reach and attracts more attention to your business and brand.

 

Good Content Is Evolving

 

What’s hot today may be unimportant tomorrow. Good content evolves and tracks with current trends or shifts in an industry.

 

Keep up to date by providing fresh, current content. Users will trust you as an innovator in your industry when you’re providing information and tips on the latest and greatest changes.

 

So, what the heck is good content? It’s consistent, engaging, shareable, and timed just right. Is your business currently offering customers and prospects great content? It’s never too late to start. At Digital C4, we offer content marketing solutions to increase sales and search rankings while building trust and rapport with your audience. Find out how we can craft a professional content strategy for your company.

ABOUT THE AUTHOR

Chuck Swanson

Chuck is one of the founding principals at Digital C4 and an 18 year marketing veteran. Having worked across multiple disciplines from direct marketing to search and digital, with brands small and large, he brings a holistic viewpoint to his blogs. Married with two little girls and a passion for Boston sports keeps him busy in his off-hours.

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