Each Friday starting today, we’ll share a few interesting news articles and blogs that we found insightful from the week. We’d love to have you add a comment with other articles or blogs that made your list.
This CMO article from Anoop Sahgal – Executive Marketing at Adobe Systems – is spot on. I especially like how he positions social media as “an ingredient, not the recipe.” Too many people dive into social media and focus on the number of followers and not the engagement with them. Create good content that people want to read and the followers (and engagement) will take care of themselves.
This Search Engine Journal blog from Alan Bleiweiss details his definition of strategic and tactical SEO audits. He’s right… you can certainly spend hours performing a site audit and create a report that’s hundreds of pages in length and then watch as your client laughs at you. No client (of ours anyway) wants this much information. They want a synopsis of their current SEO scenario and then a project plan for addressing shortfalls.
This Search Engine Watch blog by Alex Cohen provides some insightful tips for improving conversion rates for your B2B lead generation efforts. At the core of his tips is mitigating risk – a key emotion in B2B buying cycles that needs to be addressed for optimal conversion. One way to mitigate risk he touches on that is paramount is “ask for less.” This is especially true in longer sales cycles, complex purchasing decisions, and high-ticket products or solutions.
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