So Hurricane Irene has come and gone, and for most people on the West Coast it had little or no effect on their lives – which is a good thing. For me personally, all my family, and many of my friends, live somewhere on the East Coast, so Irene consumed a good deal of my thoughts over the past weekend. I tuned to many news stations, but they were consumed with covering what was thankfully a non-event in New York City, and pretty much ignored real-time coverage of Irene’s doings in Western Massachusetts, inland New Jersey, Maine and Vermont.
Proper Twitter management entails being transparent, respectful, and active, but it also means being found, and while following these three pillars of Twitter usage etiquette will help, so will a profile in some directories.
If you do any sort of social media marketing, or even if you don’t, you really need to be able to listen. Listen to what people are saying about you and your brand, your competition, and your employees. This is the only way that you can effectively position yourself and company to better take advantage of consumer sentiment within your market.
We provide a lot of custom content for a number of our wonderful clients. It’s both challenging and rewarding. Challenging because some of our clients have sophisticated technology products and services, and writing to that audience must be done carefully. Rewarding because if done well, the content helps create awareness that helps generate and build community.
Let’s start by saying that the following article/blog headline optimization tips are not something that I coined or created. These are tried and tested content formulas that have been used for years. The difference in today’s Search Engine age is that SEO (Google) has caused us to tweak the tried and true practices of years gone by. In the past it was all about catching the eye. Just get the person to look, or read the title, was important. Well, guess what? That hasn’t really changed with one exception, now we have to think about “searchability.”
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