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Social Media Marketing – Getting the Most from Google Reader

by ~ August 9th, 2011 in Social Media

Chuck Swanson If you do any sort of social media marketing, or even if you don’t, you really need to be able to listen. Listen to what people are saying about you and your brand, your competition, and your employees. This is the only way that you can effectively position yourself and company to better take advantage of consumer sentiment within your market.  

Custom Content Creation Infographic

by ~ August 4th, 2011 in Content

Chuck Swanson We provide a lot of custom content for a number of our wonderful clients. It’s both challenging and rewarding. Challenging because some of our clients have sophisticated technology products and services, and writing to that audience must be done carefully. Rewarding because if done well, the content helps create awareness that helps generate and build community.  

How to Optimize Blog Titles – 5 Easy Steps – #blogging

by ~ July 25th, 2011 in Content

Jason Nuss Let’s start by saying that the following article/blog headline optimization tips are not something that I coined or created.  These are tried and tested content formulas that have been used for years.  The difference in today’s Search Engine age is that SEO (Google) has caused us to tweak the tried and true practices of years gone by.  In the past it was all about catching the eye.  Just get the person to look, or read the title, was important.  Well, guess what?  That hasn’t really changed with one exception, now we have to think about “searchability.”   

Measuring the Value of Social Media Marketing

by ~ July 11th, 2011 in Social Media

Chuck Swanson I recently read a good blog at Search Engine Optimization Journal by Nick Stamoulis – Can Social Media Marketing Be Measured? He makes some great points that I feel are worth repeating (and elaborating on) regarding the measurement of social media marketing efforts.  

3 Simple Search Engine Optimization Tactics Every Business Should Implement

by ~ July 8th, 2011 in SEO

Chuck Swanson Search engine optimization (SEO) is as much art as it is science, and it’s by no means a simple undertaking. That said there are three simple SEO tactics that you should be implementing that will help your search engine rankings, and many companies overlook them. These 3 tactics aren’t going to make your search engine optimization needs disappear, but if you can get your marketing team to embrace them, then SEO will come a little easier. Make them habits!  

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@HeatherMeza Thanks for the shoutout!
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Take my lead generation & #contentmarketing strategy … please!
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The Continued Evolution of #SEO… to WSO? | Website Optimization
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The Continued Evolution of #SEO… to WSO? | Website Optimization
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Low Hanging Fruit of #ContentMarketing: 10 Quick Changes That Will Bring Big Results
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