Google continues to make changes to their search algorithm that effect the way that small and medium sized businesses rank. While their changes make it difficult for SMB’s to compete for search engine ranking share there’s also an opportunity for those SMB’s that think strategically, and aren’t afraid of creating unique, custom content.
A recent article in on Mashable.com listed the following reasons Google+ has an advantage over other social business platforms, and could win over the social enterprise.
A couple blog posts ago my business partner Jason wrote about 5 Reasons Google+ will Fail and +1 Why it Will Succeed. The main reason (that he touched on) Google+ will fail is that they are simply too late to the party. If Google had launched their social networking solution at or around the same time as Facebook then they might have had a chance, but waiting until Facebook is the third largest country on the planet by numbers is just too late!
Offering something for free is great, and giving away an iPad as an incentive will probably get more people to sign up – but are those gimmicks building your brand and driving the right kind of people to your business? Relevancy hinges on knowing who you are talking with, not just what you are promoting. Creating offers and incentives which are relevant to the person boost your conversions, and build your brand. But how can you be sure they are relevant?
“My Google+ home page is worse than a ghost town. It doesn't even feel haunted." That’s what a writer from the Omaha World Heraldwrote about her experience with Google+. Another writer, Dan Reimold at PBS.org, wrote “I wanted to log on to Google+. I swear I did. But the thought of it made me tired.”
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