Proper Twitter management entails being transparent, respectful, and active, but it also means being found, and while following these three pillars of Twitter usage etiquette will help, so will a profile in some directories.
If you do any sort of social media marketing, or even if you don’t, you really need to be able to listen. Listen to what people are saying about you and your brand, your competition, and your employees. This is the only way that you can effectively position yourself and company to better take advantage of consumer sentiment within your market.
We provide a lot of custom content for a number of our wonderful clients. It’s both challenging and rewarding. Challenging because some of our clients have sophisticated technology products and services, and writing to that audience must be done carefully. Rewarding because if done well, the content helps create awareness that helps generate and build community.
Let’s start by saying that the following article/blog headline optimization tips are not something that I coined or created. These are tried and tested content formulas that have been used for years. The difference in today’s Search Engine age is that SEO (Google) has caused us to tweak the tried and true practices of years gone by. In the past it was all about catching the eye. Just get the person to look, or read the title, was important. Well, guess what? That hasn’t really changed with one exception, now we have to think about “searchability.”
I recently read a good blog at Search Engine Optimization Journal by Nick Stamoulis – Can Social Media Marketing Be Measured? He makes some great points that I feel are worth repeating (and elaborating on) regarding the measurement of social media marketing efforts.
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