Most, if not all, businesses today recognize that social media marketing is an important tool in their marketing arsenal. (Side note… if you don’t please give us a call right away). That said it’s important to realize that just like any marketing medium there’s a right way and a wrong way to do it. There’s no clearly defined right way to initiate a social media effort. What I mean here is that there is no such thing as a social media expert. The medium is very new and we’re all figuring out what works best as we meander our way through various social media outlets.
One year ago today, my business partner Jason Nuss and I launched Digital C4, and frankly I’m blown away by two things. First I’m surprised at how quickly the year has gone by, but then it seems as I age the years accelerate. Second, I’m somewhat surprised at quickly we’ve grown.
So it used to be part of some search engine optimizationstrategies to write articles and then post them on content sites like Ezinearticles.com with links back to the original content or specific product or service pages that pay off the article. Recently Google’s Farmer update stripped many of these article sites from their search rankings, depriving them of the traffic that made them so popular. And while I understand and commend Google for their update – I mean it is all about relevant search results – I think there is some merit in continuing this practice… at least to some extent and depending on your approach.
Many of us in the marketing world know the value of an audiencetargeted landing page. Whether you’re launching a new product pay per click campaign, or an email campaign to your clients, it’s best to have a landing page where you drive the user to an end goal without all the ‘distractions’ a corporate site might have. Sending users to a targeted landing page can often be the difference between a sale and a bounce. What many of you may not know, if you’re in marketing or not, is that creating landing pages is not as time consuming as you may think. Seriously! You can have a page up and running within an hour or less.
A lot of people today think blogs are outdated and old school. I don’t share this opinion. A good company blog forms the foundation of social media conversation. It creates the starting point for social dialogue that can position your company and its employees as thought leaders within your market. It invites prospect, customer, and industry discussion on various topics of interest and it helps to create brand advocates. It also helps to drive corporate website traffic and sales by providing better search visibility around keywords and phrases.
|blog blogging blog management content content creation content marketing custom content creation facebook google+ google panda google plus lead generation linkedin marketing marketing silo online brand visibility PPC search engine marketing search engine optimization search marketing seo sites we like social media social media marketing twitter|