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PPC Best Practices – Setting Up Google AdWords With All The Right Stuff

How to Be Relevant with Online Offers and Incentives

by ~ September 29th, 2011 in PPC

Chuck Swanson Offering something for free is great, and giving away an iPad as an incentive will probably get more people to sign up – but are those gimmicks building your brand and driving the right kind of people to your business?   Relevancy hinges on knowing who you are talking with, not just what you are promoting. Creating offers and incentives which are relevant to the person boost your conversions, and build your brand. But how can you be sure they are relevant?  

5 reasons why Google+ will fail, +1 why it will succeed

by ~ September 20th, 2011 in Social Media

Jason Nuss “My Google+ home page is worse than a ghost town. It doesn't even feel haunted."  That’s what a writer from the Omaha World Heraldwrote about her experience with Google+. Another writer, Dan Reimold at PBS.org, wrote “I wanted to log on to Google+. I swear I did. But the thought of it made me tired.”   

Achieving Online Brand Visibility with a New Website

by ~ September 12th, 2011 in Marketing

Chuck Swanson So you’re a small business and you’re trying to score some online brand visibility. The only problem is that you’re not Coca Cola, you don’t have a huge budget, and your website is brand new. What to do? Well short of hiring a specialist or agency like Digital C4, there are some things that you can do yourself to boost your online presence. It does take time and persistence – which is why many people hire smart agencies – but if you do have the bandwidth start with these 6 steps and stay at it!  

The REAL Power of Social Media and Why it Needs to be Part of Your Marketing Mix

by ~ August 31st, 2011 in Social Media

Chuck Swanson So Hurricane Irene has come and gone, and for most people on the West Coast it had little or no effect on their lives – which is a good thing. For me personally, all my family, and many of my friends, live somewhere on the East Coast, so Irene consumed a good deal of my thoughts over the past weekend. I tuned to many news stations, but they were consumed with covering what was thankfully a non-event in New York City, and pretty much ignored real-time coverage of Irene’s doings in Western Massachusetts, inland New Jersey, Maine and Vermont.  

Twitter Management – 6 Directories to Consider

by ~ August 22nd, 2011 in Social Media

Jason Nuss Proper Twitter management entails being transparent, respectful, and active, but it also means being found, and while following these three pillars of Twitter usage etiquette will help, so will a profile in some directories.  

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3 Critical B2B Digital Marketing Hacks http://t.co/ZLsvzNGLid
( about 5 hours ago )

#PPC Best Practices - Setting Up Google #AdWords With All The Right Stuff http://t.co/8iFYcSZATu
( about 6 hours ago )

Digital marketing 101: How to be heard online http://t.co/OXTQS2Q6X8
( about 1 week ago )

Digital marketing and CIO / CMO relationships http://t.co/WdeGD19gZJ
( about 1 week ago )

7 Skills All Digital Marketers Need to Succeed (Infographic) http://t.co/IyYgoG7UuS
( about 1 week ago )

Past, Present And Future: Why SEO Might Transform, But Will Never Die http://t.co/fE85uJhe5m
( about 1 week ago )