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6 Hacks for Creating Exceptional Content

Are you underestimating the value of organic traffic conversions from SEO?

by ~ July 11th, 2012 in SEO

Jason Nuss Let’s get right to it…Are you underestimating the value of organic traffic conversions from SEO? While you focus on your paid advertising campaign, measuring and managing its ROI through smart keyword bidding and goal conversion management, your organic traffic is quite (and quietly) possibly giving you 2 or 3 times as many conversions, or 5 times more as in the case below, than that of your ads.  

Integrating Blog and Social Content into Your Website

by ~ July 5th, 2012 in Content, Social Media

Chuck Swanson As an SEO marketing firm, we’ve been extolling the virtues of having an active blog since our incorporation, and we’ve helped many companies not only establish a blog presence, but keep a steady flow of fresh, nicely optimized posts.  

New SlideShare – Adwords (PPC) Best Practices

by ~ June 25th, 2012 in PPC

Chuck Swanson We recently had a client request some tips for managing an Adwords (PPC) campaign, so we put together a deck that walked them through some of the key things to consider when setting up and running Adwords.  

GapSEO – Making Your Dynamic Content Work Harder

by ~ June 19th, 2012 in SEO

Chuck Swanson As part of our search engine optimization offering, we continually provide Meta data and page recommendations for our client’s websites.  This includes recommending the proper use of keywords in the Meta title, description, the copy on the page, along with Alt tags and interlinking. This is pretty standard fare for SEO agencies and certainly not  

Marketing, PLEASE, Talk To Sales For Content Creation and Messaging Strategy

by ~ June 18th, 2012 in Content

Jason Nuss It seems to me that in the evolution of business over the years that we should be beyond this. Right? Marketing should be talking to sales and sales should be talking to marketing. I mean duh. The reality is that sales and marketing often still don’t talk. They don’t strategize; they don’t tell each other what the one needs from the other. They often  

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