Digital C4 Blog

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How to Create a Successful Blog Post – 7 Key Elements to Consider

Google Plus, Twitter and Providing the Most Relevant Search Results

by ~ March 19th, 2012 in SEO, Social Media

Jason Nuss So recently, as we all know, Google announced that Google+ content will now be displayed in search results. Is anyone really surprised by this? Twitter is up in arms, claiming that Twitter breaks more news than Google+ and yet it’s being squeezed out of search results entirely. Anyone really surprised by this?  

Shortening B2B Sales Cycles with Blogs and Custom Content

by ~ March 3rd, 2012 in Content

Chuck Swanson I’ve worked the better part of the last 15 years with B2B technology companies that sell products with lengthy sales cycles and high price tags; million dollar plus software or hardware solutions that take on average 6-9 months to close. Throughout the course of my career I’ve seen organizations that think it’s enough to simply employ a lead generation effort and sit back and wait for the hot leads to come pouring in.  

Digital Marketing Insights for 2012

by ~ December 14th, 2011 in Marketing

Chuck Swanson As 2011 winds to a close (which frankly is hard to believe since it was just January!) we decided to roll out what will be our annual Digital Marketing Insights for the following year. Our Insights will focus on the three areas that make up our agency offering of helping companies improve their online brand visibility: search engine marketing, custom content creation and blogging, and social media marketing.  

Could Facebook Challenge Amazon in Online Commerce

by ~ December 1st, 2011 in PPC

Chuck Swanson So most of the talk lately has been whether Google+ will challengeFacebook in the consumer social media network space. Not going to happen! But… I would ask whether Facebook could potentially challenge Amazon in the consumer online retail space. Now there’s a battle I’d like to see.   With just over $34 billion in online sales last year, a 40% increase over the previous year, Amazon leads the web in sales. Impressive numbers to be sure, and I especially like how Amazon recommends additional purchases based on who also bought what you just did. Pretty slick.  

Two Google Updates and their Effect on SMB SEO

by ~ November 16th, 2011 in SEO

Chuck Swanson Google continues to make changes to their search algorithm that effect the way that small and medium sized businesses rank. While their changes make it difficult for SMB’s to compete for search engine ranking share there’s also an opportunity for those SMB’s that think strategically, and aren’t afraid of creating unique, custom content.  

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RT @JoePulizzi: Excellent piece - The art and science of developing an enterprise content strategy http://t.co/4Or2YPGkVq via @markwschaefer
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How to Create a Successful #Blog Post - 7 Key Elements to Consider | http://t.co/FvDvOIsnmS #blogging #content
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How to Create a Successful Blog Post – 7 Key Elements to Consider http://t.co/E7nA8aVCSP #blogging
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How to Create a Successful #Blog Post - 7 Key Elements to Consider | http://t.co/FvDvOIsnmS #blogging #content http://t.co/DspOcqNHuT
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Increasing #PPC Conversion Rates With #Mobile Landing Pages http://t.co/HwAvEl1OY4
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Increasing #PPC Conversion Rates With Mobile Landing Pages http://t.co/51vZMLupo2 #mobilefriendly http://t.co/lxPv0IiajF
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Increasing #PPC Conversion Rates With Mobile Landing Pages http://t.co/51vZMLupo2 #mobilefriendly http://t.co/76JWaGDUOG
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Changes in #SEO : Google Requires Websites Be “Mobile-Friendly” http://t.co/HyvSCXe7Gj <--Today's the Day!!
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