A couple blog posts ago my business partner Jason wrote about 5 Reasons Google+ will Fail and +1 Why it Will Succeed. The main reason (that he touched on) Google+ will fail is that they are simply too late to the party. If Google had launched their social networking solution at or around the same time as Facebook then they might have had a chance, but waiting until Facebook is the third largest country on the planet by numbers is just too late!
Offering something for free is great, and giving away an iPad as an incentive will probably get more people to sign up – but are those gimmicks building your brand and driving the right kind of people to your business? Relevancy hinges on knowing who you are talking with, not just what you are promoting. Creating offers and incentives which are relevant to the person boost your conversions, and build your brand. But how can you be sure they are relevant?
“My Google+ home page is worse than a ghost town. It doesn't even feel haunted." That’s what a writer from the Omaha World Heraldwrote about her experience with Google+. Another writer, Dan Reimold at PBS.org, wrote “I wanted to log on to Google+. I swear I did. But the thought of it made me tired.”
So you’re a small business and you’re trying to score some online brand visibility. The only problem is that you’re not Coca Cola, you don’t have a huge budget, and your website is brand new. What to do? Well short of hiring a specialist or agency like Digital C4, there are some things that you can do yourself to boost your online presence. It does take time and persistence – which is why many people hire smart agencies – but if you do have the bandwidth start with these 6 steps and stay at it!
So Hurricane Irene has come and gone, and for most people on the West Coast it had little or no effect on their lives – which is a good thing. For me personally, all my family, and many of my friends, live somewhere on the East Coast, so Irene consumed a good deal of my thoughts over the past weekend. I tuned to many news stations, but they were consumed with covering what was thankfully a non-event in New York City, and pretty much ignored real-time coverage of Irene’s doings in Western Massachusetts, inland New Jersey, Maine and Vermont.
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