I recently read a good blog at Search Engine Optimization Journal by Nick Stamoulis – Can Social Media Marketing Be Measured? He makes some great points that I feel are worth repeating (and elaborating on) regarding the measurement of social media marketing efforts.
Search engine optimization (SEO) is as much art as it is science, and it’s by no means a simple undertaking. That said there are three simple SEO tactics that you should be implementing that will help your search engine rankings, and many companies overlook them. These 3 tactics aren’t going to make your search engine optimization needs disappear, but if you can get your marketing team to embrace them, then SEO will come a little easier. Make them habits!
When we help our clients improve their online brand visibility, we always address the need for sound content or blogs built around keywords. Fresh content is one of the most important factors for ranking on Google – at least in my humble opinion – and we all have Google's Panda update fresh on our minds, but that content has to be optimized, and so often we find it is not. Optimizing content is not hard. In fact, it will become second nature and be part of your writing process in short order. Remember, if people can't find the content you create, then it's a waste of time to create it. Here are a few quick tips on how to easily optimize your content for better online brand visibility.
First… you’ll notice I added ‘networking’ to social media in this blog’s title. Social media in a general sense consists of all blogs, content aggregators and niche communities built around certain subjects. To this end, social media hasn’t even scratched the surface, but when it comes to social media networkingsites that keeps a ton of this information flowing I feel that we’re down to three main players and I’m not sure there’s room for any more.
I was recently asked to participate in an online blog forum on Lead Generation for Small Business by the good people over at FutureSimple. Along with 12 other marketers, I gave my opinion on what lead generation tactics are working for small businesses. It’s very interesting to read through the answers.
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