Digital C4 Blog

PPC Best Practices
PPC Best Practices – Establishing Campaign Goals and Objectives

The Continued Evolution of SEO… to WSO?

by ~ February 13th, 2014 in Content, Marketing, SEO

Chuck Swanson So the death of SEO is certainly NOT here, but its evolution continues. Much like the ever changing face of rock and roll, the PC (or computing as we know it), mobile phones into something better so too is SEO morphing into something different and, yes… better.  

Saving Content Marketing from Itself in 1 Easy Step

by ~ December 17th, 2013 in Content, Marketing

Digital C4 In the words of the A-Team’s John “Hannibal” Smith: “I love it when a plan comes together!”  

The Peanut Butter & Jelly of Modern Marketing = Inbound + Outbound

by ~ November 8th, 2013 in Marketing

Digital C4 Ever been the new kid in a new place? If so you no doubt remember that semi-nauseating mix of un-dashed optimism, the adrenalin blasts that come with blazing new trails and the gnaw of the unknown on the psyche – all roiling around in brain, heart and gut in search of an action plan.  

Is Your Marketing Content Binge Worthy?

by ~ October 30th, 2013 in Content

Digital C4 Up late. Frantic. Staring at the television looking for something ... anything … to hold my attention and keep it. Minute to minute. Episode to episode. Season to Season. A journey worthy of Binge Watching to get caught up, and the impulsive purchase of the newest DVD or singular episode online to keep the fix going.  

Bringing Outbound Demand Generation to Digital C4

by ~ October 22nd, 2013 in C4, Content, Marketing

Chuck Swanson How many of you are worn out from chasing Google’s tail with SEO? No need for a show of hands. We live your pain every single day. Ask any SEO expert and they’ll tell you that while you still need to employ smart on-page best practices, the industry is moving more and more to one that is driven by the production and deployment of good content. In fact, good content is not just an inbound requirement, it also is pinnacle to a good outbound demand generation strategy, one that is more and more built around the persistent – and hopefully business-relevant – communications enabled by marketing automation platforms.  

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#PPC Best Practices – Establishing Campaign Goals and Objectives http://t.co/3oEjy6eLFz #adwords
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#PPC Best Practices – Establishing Campaign Goals and Objectives http://t.co/9bVRZL8rPj
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RT @mashable: Breaking: Larry Ellison steps down as Oracle CEO.
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#SEO 101 – Don’t Forget that Dynamic #Content! http://t.co/o175N01A0E
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@inboundwriter Thanks for the shout out!
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#SEO Best Practices: Managing a Successful Website Migration http://t.co/HQyfkbmbrT
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