Ever been the new kid in a new place? If so you no doubt remember that semi-nauseating mix of un-dashed optimism, the adrenalin blasts that come with blazing new trails and the gnaw of the unknown on the psyche – all roiling around in brain, heart and gut in search of an action plan.
Up late. Frantic. Staring at the television looking for something ... anything … to hold my attention and keep it. Minute to minute. Episode to episode. Season to Season. A journey worthy of Binge Watching to get caught up, and the impulsive purchase of the newest DVD or singular episode online to keep the fix going.
How many of you are worn out from chasing Google’s tail with SEO? No need for a show of hands. We live your pain every single day. Ask any SEO expert and they’ll tell you that while you still need to employ smart on-page best practices, the industry is moving more and more to one that is driven by the production and deployment of good content. In fact, good content is not just an inbound requirement, it also is pinnacle to a good outbound demand generation strategy, one that is more and more built around the persistent – and hopefully business-relevant – communications enabled by marketing automation platforms.
My favorite line from all the articles I’ve read about Google’s impending shift to move all keyword data to “not provided” is “Stop worrying about Google”, by Neil Patel. This shift would be Google’s continuation of their move to make some keyword data “not provided” a couple of years ago. Stopping your worry about what Google is going to do next doesn’t mean you have to like what’s going on, but it’s always good to stop worrying about things you don’t, or can’t, control. Right?
SEO is certainly changing, evolving as an industry. Agencies that once relied on SEO as a service are now adapting and morphing into something that is more in tune with content marketing. And while content marketing can certainly be done poorly, it’s much more transparent than bad SEO. Bad content is just… well, bad! It’s hard to fake good content creation and that’s just how Google wants it, and frankly I’m perfectly fine with that. In fact, I love that!
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