Digital C4 Blog

PPC Best Practices
PPC Best Practices – Setting Up Google AdWords With All The Right Stuff

Bringing Outbound Demand Generation to Digital C4

by ~ October 22nd, 2013 in C4, Content, Marketing

Chuck Swanson How many of you are worn out from chasing Google’s tail with SEO? No need for a show of hands. We live your pain every single day. Ask any SEO expert and they’ll tell you that while you still need to employ smart on-page best practices, the industry is moving more and more to one that is driven by the production and deployment of good content. In fact, good content is not just an inbound requirement, it also is pinnacle to a good outbound demand generation strategy, one that is more and more built around the persistent – and hopefully business-relevant – communications enabled by marketing automation platforms.  

Stop worrying about Google! Produce Great Content

by ~ September 30th, 2013 in Content, SEO

Jason Nuss My favorite line from all the articles I’ve read about Google’s impending shift to move all keyword data to “not provided” is “Stop worrying about Google”, by Neil Patel. This shift would be Google’s continuation of their move to make some keyword data “not provided” a couple of years ago. Stopping your worry about what Google is going to do next doesn’t mean you have to like what’s going on, but it’s always good to stop worrying about things you don’t, or can’t, control. Right?  

Black Hat SEO and why you should run (evolve) like Heck!

by ~ September 18th, 2013 in Content, SEO

Chuck Swanson SEO is certainly changing, evolving as an industry. Agencies that once relied on SEO as a service are now adapting and morphing into something that is more in tune with content marketing. And while content marketing can certainly be done poorly, it’s much more transparent than bad SEO. Bad content is just… well, bad! It’s hard to fake good content creation and that’s just how Google wants it, and frankly I’m perfectly fine with that. In fact, I love that!  

9 Things That Can Kill Your Website’s Performance and Rankings – Page Load Time

by ~ September 11th, 2013 in SEO

Jason Nuss While recently working with a client to improve their page load times we went through a full list of possible reasons why their site’s page load times were too high. I’m going to list those possible reasons below as a checklist of things you should look into if you are experiencing page load time in excess of 4-5 seconds. But first, let’s quickly chat about why page load time matters.  

6 Ideas to Kick-start Your Content Creation – #blogging #content

by ~ July 31st, 2013 in Content

Chuck Swanson Step one in producing good, compelling content is to gather information and ideas on what you want write about. You might already have a stash of information, white papers, or a mind full of ideas, but at some point – likely sooner than you think – you’re going to find yourself struggling to come up with topics. This is why you often see corporate blogs that start out with a bang, but then over time the posts get further and further apart. But don’t fret! The Internet is full of ideas on pretty much any topic across any number of media that can help you.  

Digital C4 SEO Services Oregon

How to Create a Content Marketing Strategy From Your Existing SEO Content http://t.co/YxKGcLM3MT
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#PPC Best Practices - Setting Up Google #AdWords With All The Right Stuff http://t.co/8iFYcSZATu
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