Digital C4 Blog

11 Must-do Activities For A Successful Google AdWords Campaign
11 Must-do Activities For A Successful Google AdWords PPC Campaign

6 Ideas to Kick-start Your Content Creation – #blogging #content

by ~ July 31st, 2013 in Content

Chuck Swanson Step one in producing good, compelling content is to gather information and ideas on what you want write about. You might already have a stash of information, white papers, or a mind full of ideas, but at some point – likely sooner than you think – you’re going to find yourself struggling to come up with topics. This is why you often see corporate blogs that start out with a bang, but then over time the posts get further and further apart. But don’t fret! The Internet is full of ideas on pretty much any topic across any number of media that can help you.  

Is Media Fragmentation the Most Significant Marketing Trend for 2013?

by ~ July 25th, 2013 in Marketing

Jason Nuss In a recent blog post, by SocialMedia Examiner, 6 emerging marketing trends were labeled as possibly having “significant impact on your marketing strategies”. I think all 6 trends in this post are pretty much right on (if you care for my opinion J). However, I think the most significant trend on the list is the first item, Media Fragmentation.  

The Changing Face of Search Engine Marketing – The Splintering of Traditional SEO

by ~ July 10th, 2013 in SEO

Chuck Swanson Search engine optimization (SEO) as we (at least in the trenches) have known is over. It’s not dead, but it’s evolving. Those white hat, but passé, tactics of directory listings and link building, in mass, are gone; as is mass content syndication, and these are good things. Google is trying to do its job of providing the best search results based on what people are looking for, and while they want the user to explore more options based on their search, they are still committed to providing the best options.  

What My Crazy Vacation and Running a Startup Have in Common

by ~ June 25th, 2013 in Business

Chuck Swanson While there are a lot of traits that might be considered requirements for running a startup, there are two that came to mind as I made my way back from a rather interesting vacation; resiliency and the ability to laugh and smile. These two traits can get you through quite a number of situations; situations that you will no doubt run into running a startup and situations you sometimes run into when on vacation (at least my recent vacation).  

Local SEO – 5 strategies to get started

by ~ May 21st, 2013 in SEO

Jason Nuss We’ve recently had the opportunity and privilege to work with several local companies here in the Portland Metro area to help improve their local SEO results. In our 3+ years of business, the opportunity to work with truly local companies has only presented itself a handful of times. Local SEO has similarities to the ‘general’ SEO play but also has some very distinct differences.  Here are 5 strategies we’re implementing for each of our clients right out of the gate.  

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11 Must-do Activities For A Successful Google #AdWords #PPC Campaign http://t.co/C5PeQuuWZv
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11 Must-do Activities For A Successful Google #AdWords #PPC Campaign http://t.co/C5PeQuuWZv
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