SEO is certainly changing, evolving as an industry. Agencies that once relied on SEO as a service are now adapting and morphing into something that is more in tune with content marketing. And while content marketing can certainly be done poorly, it’s much more transparent than bad SEO. Bad content is just… well, bad! It’s hard to fake good content creation and that’s just how Google wants it, and frankly I’m perfectly fine with that. In fact, I love that!
While recently working with a client to improve their page load times we went through a full list of possible reasons why their site’s page load times were too high. I’m going to list those possible reasons below as a checklist of things you should look into if you are experiencing page load time in excess of 4-5 seconds. But first, let’s quickly chat about why page load time matters.
Step one in producing good, compelling content is to gather information and ideas on what you want write about. You might already have a stash of information, white papers, or a mind full of ideas, but at some point – likely sooner than you think – you’re going to find yourself struggling to come up with topics. This is why you often see corporate blogs that start out with a bang, but then over time the posts get further and further apart. But don’t fret! The Internet is full of ideas on pretty much any topic across any number of media that can help you.
In a recent blog post, by SocialMedia Examiner, 6 emerging marketing trends were labeled as possibly having “significant impact on your marketing strategies”. I think all 6 trends in this post are pretty much right on (if you care for my opinion J). However, I think the most significant trend on the list is the first item, Media Fragmentation.
Search engine optimization (SEO) as we (at least in the trenches) have known is over. It’s not dead, but it’s evolving. Those white hat, but passé, tactics of directory listings and link building, in mass, are gone; as is mass content syndication, and these are good things. Google is trying to do its job of providing the best search results based on what people are looking for, and while they want the user to explore more options based on their search, they are still committed to providing the best options.
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