In the 1990's, blogs started as a platform for individuals to share their thoughts and opinions online. Today, blogging has evolved into a marketing strategy for large and small businesses to drive traffic to their websites, create more leads, and build trust with their audience.
A great marketing strategy doesn't need an endless supply of funds to be successful. Good content marketing can be accomplished on any budget. The challenging part can be choosing the right content marketing for your audience.
Establishing a successful blog is more than spinning up a Wordpress site. Managing a blog is about well-written blog posts that engage your audience, offer relevant information, and promote your brand. If done right and sustained over time, it can also go a long way toward establishing thought-leadership, but there's more to writing a great blog post than churning out words on a page.
Mobile users are shopping and searching for information on their phones more than ever. In fact, over 50% of people use their phone as their primary source to find information and 59% of mobile users accept mobile ads as they would TV or online ads.
Google is now making the lives of mobile users easier. Chances are you've done an online search from your smartphone and landed on websites that aren't mobile-friendly. It makes it difficult to find quick information when you're zooming in and scrolling left to right.
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