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Social Media Marketing and Blogging – They’re Things You Just Need to Do!

by ~ March 8th, 2013 in Social Media

Chuck Swanson We’re constantly speaking to clients, prospects and friends about the power of social media and blogging. What kind of power and what ROI expectations usually become part of the conversation. I certainly understand the need to justify marketing spend; my marketing roots are in direct response, where measurement and ROI reign supreme. That said I think that too much focus is spent on ROI when it comes to social media marketing and blogging.  

5 Things in 5 Minutes to Increase your Blog Readership

by ~ March 1st, 2013 in Content

Chuck Swanson You have a blog, and while that’s a great start you need to start getting people to read it. Preferably the right people – prospects, customers, partners, industry colleagues, etc. While it can take time to generate a solid following, don’t give up. I see too many companies with blogs that started strong, yet the last post was five months ago. Had they kept up their momentum… well I guess they’ll never know.  

Four Steps to Building Content Marketing Success

by ~ February 21st, 2013 in Content

Chuck Swanson We’ve said it before and we might as well say it again… the importance of content marketing continues to grow. Companies are taking notice however. According to the Content Marketing Institute survey, 54 percent of B2B responders plan on increasing or increasing significantly their content marketing budgets over the course of 2013. This same survey also found that 64 percent of the marketers said that producing content that engages is their number one challenge.    

Google AdWords Express gets even easier for the Digital Marketing Agency

by ~ February 15th, 2013 in PPC

Jason Nuss If you’re a digital marketing agency that uses Google AdWords for your clients, and specifically My Client Center (MCC) to manage those accounts, you’ll be interested to know that you can now manage AdWords Express accounts through your MCC account.  

CafeGive Social – Turning Marketing into Cause Marketing

by ~ February 8th, 2013 in Social Media

Jason Nuss Social Media Marketing activities are typically self-centered. I don’t say ‘self-centered’ in a bad way, just stating a fact that when you’re social media marketing, you’re usually attempting to build online brand visibility, and social community, for you, your business, your brand, or someone else’s brand.  

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Take my lead generation & #contentmarketing strategy … please! http://t.co/ihAmpOCKjQ
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The Continued Evolution of #SEO… to WSO? | Website Optimization http://t.co/ci4duQx6Yz
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The Continued Evolution of #SEO… to WSO? | Website Optimization http://t.co/7iVzHtxEb4
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Low Hanging Fruit of #ContentMarketing: 10 Quick Changes That Will Bring Big Results http://t.co/4r2b5QRtAP
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