Digital C4 Blog

PPC Best Practices
PPC Best Practices – Establishing Campaign Goals and Objectives

The Effects of Content Integration on your Homepage

by ~ April 18th, 2013 in SEO

Chuck Swanson Last June we undertook a website overhaul that resulted in us placing our blog content on our homepage. This isn’t revolutionary by any stretch, but we wanted to showcase a fresh stream of content relevant to what we do as an agency; I mean after all, isn’t that what site visitors (and… ahem… Google too) want?  

Has your site been hacked? Yah, so has mine.

by ~ April 11th, 2013 in Marketing

Jason Nuss You're not alone if your site has been hacked recently. We've been hacked multiple times in the past few months. It seems that once you're on "the list" you're life is going to be miserable until you do something about it. So, do something about it is what I decided to do. Hopefully I'll be good moving forward. Here's what I did...and to preface, I'm not a developer guru, I'm a digital marketing guy with a technical background...big difference.  

Search Engine Optimization and Content Marketing – The Same Thing? YES!

by ~ April 5th, 2013 in SEO

Jason Nuss Over the past couple of years Google has implemented a number of algorithm changes (Panda and Penguin) that have helped blur the lines between search engine optimization (SEO) and content marketing. And that’s a good thing! When I first started optimizing websites back in the day it was more science and less art; link building and keyword density ratios made for a rather scientific approach to constructing and optimizing sites for search. This has all changed and frankly we have Google to thank!  

5 Easy Add-Ons That Increase Blogging Effectiveness

by ~ March 15th, 2013 in Content

Chuck Swanson As I scour the Interwebs seeking new clients I often find myself at company blogs. Some are fantastic! Others, however, leave me scratching my head. I consider good blogging to be the gateway into a company’s social media footprint; the foundation of the social media conversation they are looking to engage in. And yet, their blog is built without any of the tools required for a two way conversation or general stickiness.  

Social Media Marketing and Blogging – They’re Things You Just Need to Do!

by ~ March 8th, 2013 in Social Media

Chuck Swanson We’re constantly speaking to clients, prospects and friends about the power of social media and blogging. What kind of power and what ROI expectations usually become part of the conversation. I certainly understand the need to justify marketing spend; my marketing roots are in direct response, where measurement and ROI reign supreme. That said I think that too much focus is spent on ROI when it comes to social media marketing and blogging.  

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