Digital C4 Blog

PPC Best Practices
PPC Best Practices – Setting Up Google AdWords With All The Right Stuff

Using PPC and Adwords to Create an SEO Keyword List

by ~ April 24th, 2013 in PPC

Chuck Swanson Putting that SEO keyword list together is important part of any website optimization effort. Of course the keyword list, while forming the foundation for your SEO efforts is critical it should never be a static list. It should evolve and morph over time as you see ranking success (or no ranking success), measure keyword site traffic, or adjust to meet changing client products and solutions. That said you should obviously put your best foot forward, which isn’t always easy!  

The Effects of Content Integration on your Homepage

by ~ April 18th, 2013 in SEO

Chuck Swanson Last June we undertook a website overhaul that resulted in us placing our blog content on our homepage. This isn’t revolutionary by any stretch, but we wanted to showcase a fresh stream of content relevant to what we do as an agency; I mean after all, isn’t that what site visitors (and… ahem… Google too) want?  

Has your site been hacked? Yah, so has mine.

by ~ April 11th, 2013 in Marketing

Jason Nuss You're not alone if your site has been hacked recently. We've been hacked multiple times in the past few months. It seems that once you're on "the list" you're life is going to be miserable until you do something about it. So, do something about it is what I decided to do. Hopefully I'll be good moving forward. Here's what I did...and to preface, I'm not a developer guru, I'm a digital marketing guy with a technical background...big difference.  

Search Engine Optimization and Content Marketing – The Same Thing? YES!

by ~ April 5th, 2013 in SEO

Jason Nuss Over the past couple of years Google has implemented a number of algorithm changes (Panda and Penguin) that have helped blur the lines between search engine optimization (SEO) and content marketing. And that’s a good thing! When I first started optimizing websites back in the day it was more science and less art; link building and keyword density ratios made for a rather scientific approach to constructing and optimizing sites for search. This has all changed and frankly we have Google to thank!  

5 Easy Add-Ons That Increase Blogging Effectiveness

by ~ March 15th, 2013 in Content

Chuck Swanson As I scour the Interwebs seeking new clients I often find myself at company blogs. Some are fantastic! Others, however, leave me scratching my head. I consider good blogging to be the gateway into a company’s social media footprint; the foundation of the social media conversation they are looking to engage in. And yet, their blog is built without any of the tools required for a two way conversation or general stickiness.  

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