I just got through reading Nick Stamoulis’ blog on ramping up SEO during slow business periods. Loved it! Not just because Nick is a Boston-guy and that’s my old turf (although that’s one reason perhaps), but because he makes great sense!
Google sitelinks are the indented links below a search result in Google. Google puts these extra links in the search results in hopes that you’ll have an easier time finding, as a search user, what you are looking for. As a website owner, this is great because it gives searchers more options to find what my site may have for them.
There’s a ton of buzz – all perfectly valid – around content marketing and how to engage agencies to make the most of it. Content marketing is a tremendously valuable tool in the inbound marketing arena as the Content Marketing Institute suggested in their recent article – 3 Cases that Prove the Power of Content Marketing.
In a recent ‘rant’ post titled “Your B2B site doesn’t need more freakin’ words” the topic of content creation was discussed. The basic premise of the post, and you should definitely read it for yourself, was that SEO’s out there are still working on formulaic SEO writing strategies that include word counts, frequency (as in regular blog posts), and keyword phrase density, and that they shouldn’t be.
Kate Maddox’ recent article in BtoB Magazine – Fielding the Best Team – resonated loudly with me and I’m sure with a lot of other niche agencies out there: "Marketers are involved in a variety of different relationships with agencies—on the one hand, having one traditional agency to handle major integrated campaigns or, on the other, working with specialized shops for social media, website design, strategy and analytics."
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