Digital C4 Blog

Blogging is Not a Dinosaur today.
6 Reasons to Outsource your Blog Writing and Management

The Changing Face of Search Engine Marketing – The Splintering of Traditional SEO

by ~ July 10th, 2013 in SEO

Chuck Swanson Search engine optimization (SEO) as we (at least in the trenches) have known is over. It’s not dead, but it’s evolving. Those white hat, but passé, tactics of directory listings and link building, in mass, are gone; as is mass content syndication, and these are good things. Google is trying to do its job of providing the best search results based on what people are looking for, and while they want the user to explore more options based on their search, they are still committed to providing the best options.  

What My Crazy Vacation and Running a Startup Have in Common

by ~ June 25th, 2013 in Business

Chuck Swanson While there are a lot of traits that might be considered requirements for running a startup, there are two that came to mind as I made my way back from a rather interesting vacation; resiliency and the ability to laugh and smile. These two traits can get you through quite a number of situations; situations that you will no doubt run into running a startup and situations you sometimes run into when on vacation (at least my recent vacation).  

Local SEO – 5 strategies to get started

by ~ May 21st, 2013 in SEO

Jason Nuss We’ve recently had the opportunity and privilege to work with several local companies here in the Portland Metro area to help improve their local SEO results. In our 3+ years of business, the opportunity to work with truly local companies has only presented itself a handful of times. Local SEO has similarities to the ‘general’ SEO play but also has some very distinct differences.  Here are 5 strategies we’re implementing for each of our clients right out of the gate.  

What Kids (and Potatoes) Taught Me Today

by ~ May 9th, 2013 in Business

Chuck Swanson So, today I had the distinct privilege of being a chaperone for my daughter’s second grade class as they set out for the Oregon Food Bank to volunteer. You see, May 8th is Mount Hood Climb Service Day at her school, where every student from Pre-K to grade 12 does community volunteering to honor the nine people killed when bad weather overcame their hiking party on Mount Hood in 1986.  

Using PPC and Adwords to Create an SEO Keyword List

by ~ April 24th, 2013 in PPC

Chuck Swanson Putting that SEO keyword list together is important part of any website optimization effort. Of course the keyword list, while forming the foundation for your SEO efforts is critical it should never be a static list. It should evolve and morph over time as you see ranking success (or no ranking success), measure keyword site traffic, or adjust to meet changing client products and solutions. That said you should obviously put your best foot forward, which isn’t always easy!  

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