Depending on what you spend each month on paid search, you could be doing it all wrong. A strong mix of short-tail and long-tail keywords can help drive cost-per-clicks down. Of course we’re talking Google Adwords here. Have you ever considered Facebook or LinkedIn paid advertising?
Digital C4 believes that PPC has its place in most marketing mixes, but not all paid search is (or should be) created equal. Our strategy is simple… we work with you to define and profile your target audience. We then put a plan in place to test the paid advertising landscape – including Google, Facebook, and LinkedIn – to determine the optimal channel(s) to move forward in.