Google AdWords Express gets even easier for the Digital Marketing Agency

Posted by on Friday, February 15th, 2013 at 1:32 pm
CATEGORY: PPC Tags: , ,

Google Adwords Express in MCCIf you’re a digital marketing agency that uses Google AdWords for your clients, and specifically My Client Center (MCC) to manage those accounts, you’ll be interested to know that you can now manage AdWords Express accounts through your MCC account.

 

What is AdWords Express? Google explains:

 

“AdWords Express is an advertising option for local businesses that want to get started quickly. It’s ideal for local business owners who don’t have a lot of time to manage their online advertising.”

 

With Google AdWords Express you basically setup your monthly budget, you write an ad, and based on the business category you choose Google will come up with a list of terms and phrases to display your ad against. There is little to no ongoing maintenance once it’s running.

 

Up until yesterday these Express accounts were not available to marketing agencies in their MCC accounts (central dashboard where all AdWords accounts can be managed).

 

For more information you can visit the following pages:

 

Adwords Express Overview

Adwords/Adwords Express Comparison

 

Here at C4, we help our clients grow their online brand visibility through search marketing, content creation and blogging, and social media. If you would like to know more about how we can help you with your Adwords campaigns just give us a shout.

ABOUT THE AUTHOR

Jason Nuss

Jason is a co-founding principal at Digital C4 and brings more than 12 years of agency experience to his writing. He’s an entrepreneur with experience building companies from the ground up. Jason can be reached through his LinkedIn profile, www.linkedin.com/in/jasonnuss, and he encourages you to leave a comment below to enter into the conversation.

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