New SlideShare – Adwords (PPC) Best Practices

Posted by on Monday, June 25th, 2012 at 2:34 pm
CATEGORY: PPC Tags: , , ,

New SlideShare on Managing Adwords (PPC) CampaignsWe recently had a client request some tips for managing an Adwords (PPC) campaign, so we put together a deck that walked them through some of the key things to consider when setting up and running Adwords. These were pulled from our experiences with our customers’ campaigns as well as from industry sites that often blog on the subject.


The SlideShare below walks you through key components of any good PPC campaign, including:


  • Managing your Adwords budget
  • The account structure and keyword selection process
  • Writing good ad copy
  • Defining campaign parameters
  • Setting up landing pages that convert traffic
  • Tracking and monitoring your campaign
  • Managing Adwords Quality Score
  • Branded keyword strategy


There’s a ton you can do to improve ad performance over time and optimize your results. If you have some tips and ideas that we didn’t cover, drop them in the comments box below. We’d love to hear from you!


Adwords (PPC) Best Practices

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Chuck Swanson

Chuck is one of the founding principals at Digital C4 and an 18 year marketing veteran. Having worked across multiple disciplines from direct marketing to search and digital, with brands small and large, he brings a holistic viewpoint to his blogs. Married with two little girls and a passion for Boston sports keeps him busy in his off-hours.