We recently had a client request some tips for managing an Adwords (PPC) campaign, so we put together a deck that walked them through some of the key things to consider when setting up and running Adwords. These were pulled from our experiences with our customers’ campaigns as well as from industry sites that often blog on the subject.
The SlideShare below walks you through key components of any good PPC campaign, including:
There’s a ton you can do to improve ad performance over time and optimize your results. If you have some tips and ideas that we didn’t cover, drop them in the comments box below. We’d love to hear from you!
Adwords amazon b2b lead generation blog blogging blog management brand monitoring brand visibility content content creation content marketing content optimization custom content custom content creation Digital Marketing Agency facebook google+ google freshness google panda google plus google reader lead generation linkedin market development marketing marketing silo offer management online brand visibility online commerce optimization Pay Per Click PPC rapture search engine marketing search engine optimization search marketing seo sites we like social media social media marketing social media networking social media roi target audience identification twitter twitter management