SEO Best Practices: Managing a Successful Website Migration

Posted by on Tuesday, July 29th, 2014 at 9:31 am
CATEGORY: SEO Tags: , , ,

SEO Best Practices for Website MigrationsThe words ‘site migration’ get tossed around a lot for a number of website upgrades. There’s the completely new site and there’s the refresh or site improvement, which might consist of a new look-and-feel, the addition (and subtraction) of some pages, and so on. Regardless of the site migration you are referring to it can be a daunting task. There are page additions that need to be added the navigation. Pages may be coming down that were getting at least some hits. How does all this affect your search engine optimization?

 

Even if you’ve never held much stock in search engine optimization strategy and tactics (and I get that there are naysayers out there), if you’re site’s been around for any length of time it likely ranks on key terms and phrases that help people navigate your way. Depending on the type of site upgrade you’re making, the changes that inherently come with any site alteration can potentially have a big impact on whether you retain your current search engine rankings. Navigation changes, new page elements, URL naming; all of these can change in a new site, opening a potential hole through which your search engine traffic (and possible new business) can escape.

 

Check out one of our more popular SlideSharesWebsite Migration SEO Best Practices Checklist. In it we provide a fairly detailed pre-migration checklist along with 12 SEO best practices for site migrations. There are also some helpful tools at the end that can help keep your migration on course and your SEO intact.

 

Good luck!

 

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ABOUT THE AUTHOR

Chuck Swanson

Chuck is one of the founding principals at Digital C4 and an 18 year marketing veteran. Having worked across multiple disciplines from direct marketing to search and digital, with brands small and large, he brings a holistic viewpoint to his blogs. Married with two little girls and a passion for Boston sports keeps him busy in his off-hours.

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