Optimizing your site using search engine optimization (SEO) best practices is step one, but by no means is it the last step; far from it. Today, PUSH marketing – defined by us as outbound lead generation efforts such as direct mail, email, advertising, and even radio and TV – need to be complemented with PULL marketing efforts such as social media, SEO, and content marketing.
Consumers and buyers, inundated with messaging, are reaching out to their social networks, seeking information and consensus around purchasing decisions. Being part of these online conversations – delivering, sharing, discussing content among your prospects, partners, and customers – helps increase outbound marketing ROI and drive sales. The key to the success of these efforts is creating online brand visibility.
At Digital C4, we approach online brand visibility through three avenues:
Take a look around and get to know us. See what we do and how we do it, and let us know if you have any questions. We’re here to help you make sense of all the Internet can do to help your gain online brand visibility.