Optimizing your site using search engine optimization (SEO) best practices is step one, but by no means is it the last step; far from it. Today, PUSH marketing – defined by us as outbound lead generation efforts such as direct mail, email, advertising, and even radio and TV – need to be complemented with PULL marketing efforts such as social media, SEO, and content marketing.

Consumers and buyers, inundated with messaging, are reaching out to their social networks, seeking information and consensus around purchasing decisions. Being part of these online conversations – delivering, sharing, discussing content among your prospects, partners, and customers – helps increase outbound marketing ROI and drive sales. The key to the success of these efforts is creating online brand visibility.

At Digital C4, we approach online brand visibility through three avenues:

Smart Search Engine Marketing

• Search engine optimization (SEO): Improving the organic search ranking of your site for a selected set of keywords, SEO involves a combination of on- and off-page strategies and tactics
• Paid search marketing (PPC): Generating leads on a cost-per-click or cost-per-impression basis, usually on Google and their network, Facebook, or LinkedIn

Content Creation, Marketing and Blogging

• Custom content creation: Creating optimized content for lead generation – collateral, case studies, press releases – that helps move prospects through complex sales cycles
• Blogging: Creating a corporate blog, and ghost writing content, to establish intellectual capital and intellectual leadership

Social Media Marketing

• Establishing a social media presence to promote content and develop consensus among prospects, customers, and partners
• Using social media as a channel to distribute content and brand to drive website and blog traffic, engagement and dialogue with key audiences

Take a look around and get to know us. See what we do and how we do it, and let us know if you have any questions. We’re here to help you make sense of all the Internet can do to help your gain online brand visibility.