5 Ways a Blog Can Benefit Your Business

by Chuck Swanson ~ August 8th, 2017

Chuck Swanson The blogosphere isn’t just a passing trend – it’s a universe of intriguing information, relevant news, and content that gets today’s customers talking. If your brand isn’t on the map in the blogosphere, you’re missing out on a huge opportunity to reach your target audience. Blogs are a main source of information to today’s consumers. They provide what people need to make informed purchasing decisions, drive traffic to a website, and keep existing customers loyal to a brand. If you aren’t blogging to grow your business, here are five reasons to start today.  

7 Likeable Content Marketing Strategies to Boost Traffic to Your Website

by Chuck Swanson ~ January 19th, 2016

Chuck Swanson You have a great product or service, but how will people learn about you if they can’t find you online? Word of mouth is a great place to start, but exposure is limited. Quality, consistent content combined with an SEO strategy will boost your search rankings and attract attention to your website  

Integrating Blog and Social Content into Your Website

by Chuck Swanson ~ July 5th, 2012

Chuck Swanson As an SEO marketing firm, we’ve been extolling the virtues of having an active blog since our incorporation, and we’ve helped many companies not only establish a blog presence, but keep a steady flow of fresh, nicely optimized posts.  

5 Key Reasons to Establish a Corporate Blog

by Chuck Swanson ~ March 18th, 2011

Chuck Swanson A lot of people today think blogs are outdated and old school. I don’t share this opinion. A good company blog forms the foundation of social media conversation. It creates the starting point for social dialogue that can position your company and its employees as thought leaders within your market. It invites prospect, customer, and industry discussion on various topics of interest and it helps to create brand advocates. It also helps to drive corporate website traffic and sales by providing better search visibility around keywords and phrases.  


Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.

Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.

  • Blogs – establish a blog and let prospects see your passion for what you do, how you do it, and who makes it happen
  • Video – create video content and differentiate yourself. YouTube and Vimeo are great places, beyond your site, to create a presence
  • Articles – write smart articles and syndicate them at article sites as well as distribute them to bloggers and publishers
  • Press Releases – set up shot at and and publish your press releases. Create a media center or integrate them into your blog for more robust, searchable content
  • Enewsletters – interact with prospects, customers and partners and archive them on your site

These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.