You have a great product or service, but how will people learn about you if they can’t find you online? Word of mouth is a great place to start, but exposure is limited. Quality, consistent content combined with an SEO strategy will boost your search rankings and attract attention to your website Be known as the “Go-To” company for information in your industry. Keep your website fresh and interesting by using these types of likeable content marketing strategies. Consistent, Interesting Blogs Company blogs are a great place to start with your content strategy. They’re an ideal platform to offer great information or answers to questions in your industry. Not to mention, they can improve your search rankings by inserting natural, industry specific keywords. After all, Google loves “live” websites. What does this mean? It means you’re consistently updating your website with fresh, current information. A company blog keeps your website “live” while increasing social shares and attention with great content. Attract Attention with Appealing Images Attractive images grab a person by their eyeballs faster than they can read a catchy title. Your content strategy should include images that make people pause to admire or stir up a sense of curiosity. Combine appealing images with stellar content and you’re reaching two important learning styles at once. Get Personal with Stories There’s power in personal stories. When shared well, they appeal to strong emotions and create a connective bond. Become a master storyteller and weave your audience into a greater story. Don’t be afraid to get personal and share stories about your business, yourself or your staff, and show the personal side of your product or services. Educate with “How To” Resources Be the industry experts with user-friendly “How To” guides and resources. Go in-depth and offer the nitty-gritty details with answers to difficult questions from you and your team of experts. Don’t be afraid to make these resources longer than a typical blog post. Long, detailed “How To” posts are typically shared more often. Present Research or Facts with Infographics Do you have new interesting facts, data, or case studies to share? Take potentially dry data results and breathe life into them by presenting information through infographics. This brilliant content method appeals to both visual and factual learners and is shared often on social media. Infographics can be expensive, so integrate them when appropriate – especially for new data-heavy research and statistics. Write an eBook to Share Your Knowledge Why not combine your industry knowledge into an easily downloadable eBook? An eBook can be in PDF or HTML format and downloaded in exchange for joining an email list. Aim for at least 10,000 words, a catchy title, professional design, and well-organized content with chapters arranged by topic. Entertain or Teach with Videos Appeal to visual learners with videos used to entertain or train your audience. Some may not have enough time to read a blog post, but they'll swap five minutes of time to watch your engaging video. Change up your content strategies with multiples ways to reach different users and present information in a fresh way. Sharing stellar content drives attention to your brand and increases social shares and ultimately traffic to your website. Need a hand with creating likeable content? Drop us a line to learn how we can curate consistent, audience-friendly content for your business. Sources: http://www.quicksprout.com/2014/04/14/how-these-15-types-of-content-will-drive-you-more-traffic/ https://blog.bufferapp.com/content-marketing-tips
Establishing a successful blog is more than spinning up a Wordpress site. Managing a blog is about well-written blog posts that engage your audience, offer relevant information, and promote your brand. If done right and sustained over time, it can also go a long way toward establishing thought-leadership, but there's more to writing a great blog post than churning out words on a page.
When we speak with blog writing prospects it’s almost a guarantee that we’ll get asked the question: “Why should I outsource our blog writing to an agency when I can get our employees to do if for free?”
I recently read Wendy Montes de Oca’s blog over at Target Marketing entitled, Is Blogging the Online Dinosaur? Before I could even imagine what she was thinking my eyes read down to the short third paragraph that said, “I beg to differ.” Phew!
A lot of people today think blogs are outdated and old school. I don’t share this opinion. A good company blog forms the foundation of social media conversation. It creates the starting point for social dialogue that can position your company and its employees as thought leaders within your market. It invites prospect, customer, and industry discussion on various topics of interest and it helps to create brand advocates. It also helps to drive corporate website traffic and sales by providing better search visibility around keywords and phrases.
Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.
Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.
These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.