Establishing a successful blog is more than spinning up a Wordpress site. Managing a blog is about well-written blog posts that engage your audience, offer relevant information, and promote your brand. If done right and sustained over time, it can also go a long way toward establishing thought-leadership, but there's more to writing a great blog post than churning out words on a page.
When we speak with blog writing prospects it’s almost a guarantee that we’ll get asked the question: “Why should I outsource our blog writing to an agency when I can get our employees to do if for free?”
I recently read Wendy Montes de Oca’s blog over at Target Marketing entitled, Is Blogging the Online Dinosaur? Before I could even imagine what she was thinking my eyes read down to the short third paragraph that said, “I beg to differ.” Phew!
A lot of people today think blogs are outdated and old school. I don’t share this opinion. A good company blog forms the foundation of social media conversation. It creates the starting point for social dialogue that can position your company and its employees as thought leaders within your market. It invites prospect, customer, and industry discussion on various topics of interest and it helps to create brand advocates. It also helps to drive corporate website traffic and sales by providing better search visibility around keywords and phrases.
Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.
Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.
These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.