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What My Crazy Vacation and Running a Startup Have in Common

by Chuck Swanson ~ June 25th, 2013

Chuck Swanson While there are a lot of traits that might be considered requirements for running a startup, there are two that came to mind as I made my way back from a rather interesting vacation; resiliency and the ability to laugh and smile. These two traits can get you through quite a number of situations; situations that you will no doubt run into running a startup and situations you sometimes run into when on vacation (at least my recent vacation).  

Fielding the Best (Agency) Team

by Chuck Swanson ~ September 19th, 2012

Chuck Swanson Kate Maddox’ recent article in BtoB Magazine – Fielding the Best Team – resonated loudly with me and I’m sure with a lot of other niche agencies out there:   "Marketers are involved in a variety of different relationships with agencies—on the one hand, having one traditional agency to handle major integrated campaigns or, on the other, working with specialized shops for social media, website design, strategy and analytics."  

CONTENT MARKETING


Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.

Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.

  • Blogs – establish a blog and let prospects see your passion for what you do, how you do it, and who makes it happen
  • Video – create video content and differentiate yourself. YouTube and Vimeo are great places, beyond your site, to create a presence
  • Articles – write smart articles and syndicate them at article sites as well as distribute them to bloggers and publishers
  • Press Releases – set up shot at PRWeb.com and PRLog.org and publish your press releases. Create a media center or integrate them into your blog for more robust, searchable content
  • Enewsletters – interact with prospects, customers and partners and archive them on your site

These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.