5 Things in 5 Minutes to Increase your Blog Readership

by Chuck Swanson ~ March 1st, 2013

Chuck Swanson You have a blog, and while that’s a great start you need to start getting people to read it. Preferably the right people – prospects, customers, partners, industry colleagues, etc. While it can take time to generate a solid following, don’t give up. I see too many companies with blogs that started strong, yet the last post was five months ago. Had they kept up their momentum… well I guess they’ll never know.  

Content Freshness Ideas for Improved Rankings

by Mark Evertz ~ September 6th, 2012

Mark Evertz We’ve talked about it before, and we’re talkin’ about it again…content freshness. In a recent blog post, Neil Patel  talks about 4 content freshness tips to increase search engine rankings. Here are the 4 tips:  

C4 Weekly News Roundup – July 20, 2012

by Chuck Swanson ~ July 20th, 2012

Chuck Swanson Each Friday starting today, we’ll share a few interesting news articles and blogs that we found insightful from the week. We’d love to have you add a comment with other articles or blogs that made your list.  

GapSEO – Making Your Dynamic Content Work Harder

by Chuck Swanson ~ June 19th, 2012

Chuck Swanson As part of our search engine optimization offering, we continually provide Meta data and page recommendations for our client’s websites.  This includes recommending the proper use of keywords in the Meta title, description, the copy on the page, along with Alt tags and interlinking. This is pretty standard fare for SEO agencies and certainly not  


Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.

Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.

  • Blogs – establish a blog and let prospects see your passion for what you do, how you do it, and who makes it happen
  • Video – create video content and differentiate yourself. YouTube and Vimeo are great places, beyond your site, to create a presence
  • Articles – write smart articles and syndicate them at article sites as well as distribute them to bloggers and publishers
  • Press Releases – set up shot at and and publish your press releases. Create a media center or integrate them into your blog for more robust, searchable content
  • Enewsletters – interact with prospects, customers and partners and archive them on your site

These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.