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Take my lead generation & content marketing strategy … please!

by Mark Evertz ~ February 26th, 2014

Mark Evertz Ok … I don’t expect content marketing grommets of recent employ to get this Henny Youngman reference in the title, but my hope is that the words stand alone as an offer that both neophytes and know-betters can’t refuse in their rush to impress or fill space.  

The Continued Evolution of SEO… to WSO?

by Chuck Swanson ~ February 13th, 2014

Chuck Swanson So the death of SEO is certainly NOT here, but its evolution continues. Much like the ever changing face of rock and roll, the PC (or computing as we know it), mobile phones into something better so too is SEO morphing into something different and, yes… better.  

Saving Content Marketing from Itself in 1 Easy Step

by Mark Evertz ~ December 17th, 2013

Mark Evertz In the words of the A-Team’s John “Hannibal” Smith: “I love it when a plan comes together!”  

Black Hat SEO and why you should run (evolve) like Heck!

by Chuck Swanson ~ September 18th, 2013

Chuck Swanson SEO is certainly changing, evolving as an industry. Agencies that once relied on SEO as a service are now adapting and morphing into something that is more in tune with content marketing. And while content marketing can certainly be done poorly, it’s much more transparent than bad SEO. Bad content is just… well, bad! It’s hard to fake good content creation and that’s just how Google wants it, and frankly I’m perfectly fine with that. In fact, I love that!  

6 Ideas to Kick-start Your Content Creation – #blogging #content

by Chuck Swanson ~ July 31st, 2013

Chuck Swanson Step one in producing good, compelling content is to gather information and ideas on what you want write about. You might already have a stash of information, white papers, or a mind full of ideas, but at some point – likely sooner than you think – you’re going to find yourself struggling to come up with topics. This is why you often see corporate blogs that start out with a bang, but then over time the posts get further and further apart. But don’t fret! The Internet is full of ideas on pretty much any topic across any number of media that can help you.  

CONTENT MARKETING


Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.

Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.

  • Blogs – establish a blog and let prospects see your passion for what you do, how you do it, and who makes it happen
  • Video – create video content and differentiate yourself. YouTube and Vimeo are great places, beyond your site, to create a presence
  • Articles – write smart articles and syndicate them at article sites as well as distribute them to bloggers and publishers
  • Press Releases – set up shot at PRWeb.com and PRLog.org and publish your press releases. Create a media center or integrate them into your blog for more robust, searchable content
  • Enewsletters – interact with prospects, customers and partners and archive them on your site

These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.