Almost anyone can create decent content. But exceptional content? Now, that takes more effort and planning.
Ok … I don’t expect content marketing grommets of recent employ to get this Henny Youngman reference in the title, but my hope is that the words stand alone as an offer that both neophytes and know-betters can’t refuse in their rush to impress or fill space.
In the words of the A-Team’s John “Hannibal” Smith: “I love it when a plan comes together!”
If content marketing for your business is something you’re struggling with we want you to know you’re not alone. The content marketing landscape is changing fast (Thanks Google!) so it’s common for businesses to not know where to start, or not know what the very least you should be doing. We thought it might be helpful to throw out a few simple places to start.
Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.
Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.
These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.