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Stop worrying about Google! Produce Great Content

by Jason Nuss ~ September 30th, 2013

Jason Nuss My favorite line from all the articles I’ve read about Google’s impending shift to move all keyword data to “not provided” is “Stop worrying about Google”, by Neil Patel. This shift would be Google’s continuation of their move to make some keyword data “not provided” a couple of years ago. Stopping your worry about what Google is going to do next doesn’t mean you have to like what’s going on, but it’s always good to stop worrying about things you don’t, or can’t, control. Right?  

Long overdue, Google’s Exact-Match Domain Update

by Jason Nuss ~ November 12th, 2012

Jason Nuss Google’s been busy again with its Algorithm updates. In September and October they released a few new updates that may have affected you and your website(s).  The one update I found most noteworthy was something Google has been talking about doing for a while, the exact-match domain update.  

Is Google Really Being Fair?

by Jason Nuss ~ September 26th, 2012

Jason Nuss In a recent ‘rant’ post  titled “Your B2B site doesn’t need more freakin’ words” the topic of content creation was discussed.  The basic premise of the post, and you should definitely read it for yourself, was that SEO’s out there are still working on formulaic SEO writing strategies that include word counts, frequency (as in regular blog posts), and keyword  phrase density, and that they shouldn’t be.  

Are you an SMB that struggles to integrate social media?

by Jason Nuss ~ September 11th, 2012

Jason Nuss Are you an SMB that struggles to integrate social media? Apparently you’re not alone. In a recent article published by eMarketer, the percentages showed about 50% of SMB’s don’t currently use social media to engage their audience. About 25% don’t even plan to in the next 12 months. That’s amazing, and telling.  

Google set to release more Panda

by Jason Nuss ~ July 25th, 2012

Jason Nuss Google continues its push and focus on fresh, original content with the latest Panda updates rolling out starting tonight. Below is the most recent tweet from @Google.  

CONTENT MARKETING


Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.

Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.

  • Blogs – establish a blog and let prospects see your passion for what you do, how you do it, and who makes it happen
  • Video – create video content and differentiate yourself. YouTube and Vimeo are great places, beyond your site, to create a presence
  • Articles – write smart articles and syndicate them at article sites as well as distribute them to bloggers and publishers
  • Press Releases – set up shot at PRWeb.com and PRLog.org and publish your press releases. Create a media center or integrate them into your blog for more robust, searchable content
  • Enewsletters – interact with prospects, customers and partners and archive them on your site

These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.