BLOG SEARCH

Will blogging help my business generate more leads?

by Jason Nuss ~ October 26th, 2012

Jason Nuss The answer to the question “Will blogging help my business generate more leads?” is YES, but only if you do it right. Blogging is a proven way to increase inbound traffic to your site. I say “proven” because we’ve experienced it firsthand.  

How to Be Relevant with Online Offers and Incentives

by Chuck Swanson ~ September 29th, 2011

Chuck Swanson Offering something for free is great, and giving away an iPad as an incentive will probably get more people to sign up – but are those gimmicks building your brand and driving the right kind of people to your business?   Relevancy hinges on knowing who you are talking with, not just what you are promoting. Creating offers and incentives which are relevant to the person boost your conversions, and build your brand. But how can you be sure they are relevant?  

Social Media and the Evolution of Lead Generation

by Chuck Swanson ~ June 1st, 2011

Chuck Swanson I was recently asked to participate in an online blog forum on Lead Generation for Small Business by the good people over at FutureSimple. Along with 12 other marketers, I gave my opinion on what lead generation tactics are working for small businesses. It’s very interesting to read through the answers.  

CONTENT MARKETING


Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.

Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.

  • Blogs – establish a blog and let prospects see your passion for what you do, how you do it, and who makes it happen
  • Video – create video content and differentiate yourself. YouTube and Vimeo are great places, beyond your site, to create a presence
  • Articles – write smart articles and syndicate them at article sites as well as distribute them to bloggers and publishers
  • Press Releases – set up shot at PRWeb.com and PRLog.org and publish your press releases. Create a media center or integrate them into your blog for more robust, searchable content
  • Enewsletters – interact with prospects, customers and partners and archive them on your site

These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.