Fielding the Best (Agency) Team

by Chuck Swanson ~ September 19th, 2012

Chuck Swanson Kate Maddox’ recent article in BtoB Magazine – Fielding the Best Team – resonated loudly with me and I’m sure with a lot of other niche agencies out there:   "Marketers are involved in a variety of different relationships with agencies—on the one hand, having one traditional agency to handle major integrated campaigns or, on the other, working with specialized shops for social media, website design, strategy and analytics."  

Kodak Quits Film, New Penguin Update, and 5 Things PPC Can Tell You – C4 Marketing Roundup

by Chuck Swanson ~ August 24th, 2012

Chuck Swanson The weeks are piling on now as we slowly head into fall – at least it feels that way. It was 45 at my house this morning and back to school shopping is in full swing. Here are some stories this week that caught our eye…  

Inbound Marketing, Facebook, and Iran – C4 Friday Marketing Roundup

by Jason Nuss ~ August 3rd, 2012

Jason Nuss Inbound Marketing, Facebook, and Iran; what do they all have in common?  Well, they’re all in this blog post, that’s what.  We found some great reads this week and these are the few we thought we’d share in this week’s news Roundup.  

C4 Weekly News Roundup – July 27, 2012

by Chuck Swanson ~ July 27th, 2012

Chuck Swanson This week went by in the blink of an eye, though I still felt a day behind. Yesterday was Friday for some reason. Anyhow, here are some stories and blogs we found worth sharing, including some crazy social media marketing mistakes and some search engine optimization (SEO) tips for your keyword list.  

C4 Weekly News Roundup – July 20, 2012

by Chuck Swanson ~ July 20th, 2012

Chuck Swanson Each Friday starting today, we’ll share a few interesting news articles and blogs that we found insightful from the week. We’d love to have you add a comment with other articles or blogs that made your list.  


Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.

Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.

  • Blogs – establish a blog and let prospects see your passion for what you do, how you do it, and who makes it happen
  • Video – create video content and differentiate yourself. YouTube and Vimeo are great places, beyond your site, to create a presence
  • Articles – write smart articles and syndicate them at article sites as well as distribute them to bloggers and publishers
  • Press Releases – set up shot at and and publish your press releases. Create a media center or integrate them into your blog for more robust, searchable content
  • Enewsletters – interact with prospects, customers and partners and archive them on your site

These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.