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Google AdWords Express gets even easier for the Digital Marketing Agency
by Jason Nuss ~ February 15th, 2013
If you’re a digital marketing agency that uses Google AdWords for your clients, and specifically My Client Center (MCC) to manage those accounts, you’ll be interested to know that you can now manage AdWords Express accounts through your MCC account.
2013 Digital Marketing Insights
by Chuck Swanson ~ January 10th, 2013
Last year we provided you with our first Digital Insights – a look into the year ahead in Digital Marketing. Some predictions we got right; some we didn’t, but we hope that our thoughts helped you plan for the year ahead. Again this year, we’ve outlined 12 things to consider as you plan your strategies for 2013.
Dissecting 2012 Insights: Content Creation and Blogging
by Jason Nuss ~ December 19th, 2012
So, yes, we had some predictions around content creation and blogging for 2012. I’ll have to admit though, these weren’t much of a stretch in terms of predicting the future. We all know that focusing on content for SEO, and online brand visibility, has been blowing up. Knowing that, we made some not-so-bold predictions for this past year. Let’s look at the predictions and see if we were remotely close.
Content Marketing for Brand Reputation
by Chuck Swanson ~ October 1st, 2012
There’s a ton of buzz – all perfectly valid – around content marketing and how to engage agencies to make the most of it. Content marketing is a tremendously valuable tool in the inbound marketing arena as the Content Marketing Institute suggested in their recent article – 3 Cases that Prove the Power of Content Marketing.
Achieving Online Brand Visibility with a New Website
by Chuck Swanson ~ September 12th, 2011
So you’re a small business and you’re trying to score some online brand visibility. The only problem is that you’re not Coca Cola, you don’t have a huge budget, and your website is brand new. What to do? Well short of hiring a specialist or agency like Digital C4, there are some things that you can do yourself to boost your online presence. It does take time and persistence – which is why many people hire smart agencies – but if you do have the bandwidth start with these 6 steps and stay at it!
CONTENT MARKETING
Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.
Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.
- Blogs – establish a blog and let prospects see your passion for what you do, how you do it, and who makes it happen
- Video – create video content and differentiate yourself. YouTube and Vimeo are great places, beyond your site, to create a presence
- Articles – write smart articles and syndicate them at article sites as well as distribute them to bloggers and publishers
- Press Releases – set up shot at PRWeb.com and PRLog.org and publish your press releases. Create a media center or integrate them into your blog for more robust, searchable content
- Enewsletters – interact with prospects, customers and partners and archive them on your site
These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.
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