BLOG SEARCH

How to Optimize Blog Titles – 5 Easy Steps – #blogging

by Jason Nuss ~ July 25th, 2011

Jason Nuss Let’s start by saying that the following article/blog headline optimization tips are not something that I coined or created.  These are tried and tested content formulas that have been used for years.  The difference in today’s Search Engine age is that SEO (Google) has caused us to tweak the tried and true practices of years gone by.  In the past it was all about catching the eye.  Just get the person to look, or read the title, was important.  Well, guess what?  That hasn’t really changed with one exception, now we have to think about “searchability.”   

CONTENT MARKETING


Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.

Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.

  • Blogs – establish a blog and let prospects see your passion for what you do, how you do it, and who makes it happen
  • Video – create video content and differentiate yourself. YouTube and Vimeo are great places, beyond your site, to create a presence
  • Articles – write smart articles and syndicate them at article sites as well as distribute them to bloggers and publishers
  • Press Releases – set up shot at PRWeb.com and PRLog.org and publish your press releases. Create a media center or integrate them into your blog for more robust, searchable content
  • Enewsletters – interact with prospects, customers and partners and archive them on your site

These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.