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Top 5 PPC Trends for 2015 – According to the Internet

by Jason Nuss ~ January 9th, 2015

Jason Nuss We’ve entered a new year and some of you may have been wondering, like me, what the rest of the PPC Advertising industry is thinking will be the trends for 2015. So, I’ve done some digging and pulled together a list of the top 5 trends, as I see them, which I found.  

11 Must-do Activities For A Successful Google AdWords PPC Campaign

by Jason Nuss ~ November 18th, 2014

Jason Nuss Managing a Google AdWords account isn’t just setting up a campaign, some ads, and adding keywords. There are many activities and processes that go into managing and optimizing a campaign.  

PPC Best Practices – Setting Up Google AdWords With All The Right Stuff

by Jason Nuss ~ October 8th, 2014

Jason Nuss Last week we talked about establishing goals and objectives before launching out with a PPC campaign. This week let’s talk about what to do right after you setup your campaign!  

PPC Best Practices – Establishing Campaign Goals and Objectives

by Chuck Swanson ~ September 26th, 2014

Chuck Swanson This is the first post in a four-part series that my business partner, Jason Nuss, and I will be writing on pay-per-click (PPC) best practices. This first post will cover the importance of setting campaign goals and objectives. We’ll then share thoughts and insights on:  

New SlideShare – Adwords (PPC) Best Practices

by Chuck Swanson ~ June 25th, 2012

Chuck Swanson We recently had a client request some tips for managing an Adwords (PPC) campaign, so we put together a deck that walked them through some of the key things to consider when setting up and running Adwords.  

CONTENT MARKETING


Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.

Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.

  • Blogs – establish a blog and let prospects see your passion for what you do, how you do it, and who makes it happen
  • Video – create video content and differentiate yourself. YouTube and Vimeo are great places, beyond your site, to create a presence
  • Articles – write smart articles and syndicate them at article sites as well as distribute them to bloggers and publishers
  • Press Releases – set up shot at PRWeb.com and PRLog.org and publish your press releases. Create a media center or integrate them into your blog for more robust, searchable content
  • Enewsletters – interact with prospects, customers and partners and archive them on your site

These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.