BLOG SEARCH

Are you underestimating the value of organic traffic conversions from SEO?

by Jason Nuss ~ July 11th, 2012

Jason Nuss Let’s get right to it…Are you underestimating the value of organic traffic conversions from SEO? While you focus on your paid advertising campaign, measuring and managing its ROI through smart keyword bidding and goal conversion management, your organic traffic is quite (and quietly) possibly giving you 2 or 3 times as many conversions, or 5 times more as in the case below, than that of your ads.  

Google Plus, Twitter and Providing the Most Relevant Search Results

by Jason Nuss ~ March 19th, 2012

Jason Nuss So recently, as we all know, Google announced that Google+ content will now be displayed in search results. Is anyone really surprised by this? Twitter is up in arms, claiming that Twitter breaks more news than Google+ and yet it’s being squeezed out of search results entirely. Anyone really surprised by this?  

CONTENT MARKETING


Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.

Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.

  • Blogs – establish a blog and let prospects see your passion for what you do, how you do it, and who makes it happen
  • Video – create video content and differentiate yourself. YouTube and Vimeo are great places, beyond your site, to create a presence
  • Articles – write smart articles and syndicate them at article sites as well as distribute them to bloggers and publishers
  • Press Releases – set up shot at PRWeb.com and PRLog.org and publish your press releases. Create a media center or integrate them into your blog for more robust, searchable content
  • Enewsletters – interact with prospects, customers and partners and archive them on your site

These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.