BLOG SEARCH
Search Engine Optimization and Content Marketing – The Same Thing? YES!
by Jason Nuss ~ April 5th, 2013
Over the past couple of years Google has implemented a number of algorithm changes (Panda and Penguin) that have helped blur the lines between search engine optimization (SEO) and content marketing. And that’s a good thing! When I first started optimizing websites back in the day it was more science and less art; link building and keyword density ratios made for a rather scientific approach to constructing and optimizing sites for search. This has all changed and frankly we have Google to thank!
Today’s (Online) Content Lifecycle
by Chuck Swanson ~ October 31st, 2012
Creating content that’s fresh, relevant (to whatever it is you’re applying it to), and well-written is crucial today for so many reasons. A few of them…
Will blogging help my business generate more leads?
by Jason Nuss ~ October 26th, 2012
The answer to the question “Will blogging help my business generate more leads?” is YES, but only if you do it right. Blogging is a proven way to increase inbound traffic to your site. I say “proven” because we’ve experienced it firsthand.
SEO Insights Directly from Google’s Search Quality Team
by Chuck Swanson ~ October 17th, 2012
Recently the folks over at JamesNorquay.com interviewed a former member of Matt Cutts' team in the Google Search Quality group. Some of the insights gained from the interview with Andre Wayher are pretty revealing and shed some light on some tactics and strategies for successful search engine optimization. Here are some excerpts and some things to consider:
Boost Website Performance by Revisiting On-Page SEO
by Chuck Swanson ~ August 29th, 2012
Nick Stamoulis’ recent blog – Don’t Neglect to Revisit On Site SEO – is a great reminder that search engine optimization is an ongoing effort and not a project-based endeavor.
We’ve all had clients that ask the question, “How long will this take? 3 months?”
CONTENT MARKETING
Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.
Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.
- Blogs – establish a blog and let prospects see your passion for what you do, how you do it, and who makes it happen
- Video – create video content and differentiate yourself. YouTube and Vimeo are great places, beyond your site, to create a presence
- Articles – write smart articles and syndicate them at article sites as well as distribute them to bloggers and publishers
- Press Releases – set up shot at PRWeb.com and PRLog.org and publish your press releases. Create a media center or integrate them into your blog for more robust, searchable content
- Enewsletters – interact with prospects, customers and partners and archive them on your site
These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.
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