Optimized websites help businesses gain more attention in online search results. But what can be done to help boost traffic for local businesses?
In the last few weeks, did you notice your rankings change or fluctuate in search results? This may have been thanks to another sweep of Google core algorithm updates.
The SEO industry and tactics have evolved and changed over the years. Heck, 20 years ago it didn't even exist! When Google entered the scene in 1998, the game of ranking higher and being indexed began and only in the last decade has stabilization and order began to take root.
These days it's all about content, content, content. Companies everywhere are using content to improve their SEO, connect with customers, add value, and offer great information. But what does this really mean? What the heck is good content anyway?
Google is now making the lives of mobile users easier. Chances are you've done an online search from your smartphone and landed on websites that aren't mobile-friendly. It makes it difficult to find quick information when you're zooming in and scrolling left to right.
Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.
Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.
These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.