6 Thoughts on SEO – And Some Ramblings of My Own

by Chuck Swanson ~ May 20th, 2014

Chuck Swanson Twitter is a great place to take the ‘pulse’ of certain topics; what are people thinking or what’s the latest tip or technique getting attention? It’s where I went recently to see what the latest buzz in search engine optimization (SEO) was. Some of what I found was useful, interesting, as well as disappointing.     SEO- Search Engine Optimization- Are Magic 8 Balls required? — sandra sizemore (@sandra_sizemore) May 13, 2014 While a real Magic 8 Ball would certainly help what is really needed are content and a strong grasp of SEO best practices. Unfortunately for people in the SEO space it often feels like magic is needed. Why? I’d guess it’s the cloud of uncertainty around the changes Google makes to their algorithm; it keeps you guessing what changes you need to make to your SEO approach. What is or was considered a standard practice might soon be a black flag. This doesn’t create a stable industry to be sure.     There is no one single method of search engine optimization, but using meta tags is a good start. — Edgar Seyler (@edgarseyler) May 11, 2014 Meta data is one the most important factors for proper optimization. It’s the ‘1’ in SEO 101 and its most certainly a best practice that needs to be followed. Use keywords intelligently in Meta tags, titles and descriptions and try not to optimize a single webpage for more than two keywords.     Blogging is your road to search engine optimization — PRomoshin (@IvorMoyo) May 12, 2014 We’ve stated all along that blogging is a great foundation for search engine optimization success. That said I’d say that any well-planned, well-written content can also play an important role. In fact, with the content options available today I’d think more holistically. Blogging to be sure can play a major role, but there’s also press releases, eNewsletters, eBooks, whitepapers, other value-added content that lives on your site. There are also other media channels that can lead searchers back to you and your brand, so think outside your website to places like YouTube, SlideShare, Pinterest, LinkedIn, Facebook, and Google Plus to name a few.     #SEO Tip:Important keywords should exist in title, H1-6, META description, and in the URL #google #bing — Web SEO Analytics (@webseoanalytics) May 14, 2014 Absolutely! If you can get a main keyword in all these places you’ll naturally do well for organic search – especially the URL. Be sure not to keyword stuff though, and make sure the keyword is relevant to the copy on the page. If there’s a disconnect there, it likely won’t matter what that keyword is.     Plan your inbound marketing efforts and set goals. Don't just say "I'm going to do some SEO and social marketing" #MagentoImagine — Joshua Warren (@JoshuaSWarren) May 14, 2014 I’d say this is true with almost any profession today. ‘Plan your work and work your plan’ has been part of my business vernacular since my first job out of college, and that job was not in marketing at all.     If you work in PR and you’ve never struck up a conversation with your search engine optimization team, there has never been a better time... — Charles GROS (@GrosCharles) May 20, 2014 We do domain analysis’ all the time here at C4, and when we look at the results we often see some duplicate Meta data creep its way into the report, and it’s almost always in the press section of the website. PR folks do a great job of creating content (press releases are great!) but they don’t necessarily optimize the posts before pushing them live. Ask the PR folks to shoot over that release prior to pushing it to the site. You can add Meta data recommendations and maybe even get a keyword in the title or subhead. Beyond simple press release optimization, PR is moving more and more towards social media, and so is SEO. You’re going to meet there at some point, might as well plan your rendezvous ahead of time to make the most of it.   The one thing about Twitter that disappointed me and its likely everywhere and not just SEO, was the incredible amount of spam. At least three of every 6 or 7 tweets out there was a company or person touting how great they are at SEO. Come on people… we’re better than that. At least share some good content and show us all how good you are.

The Continued Evolution of SEO… to WSO?

by Chuck Swanson ~ February 13th, 2014

Chuck Swanson So the death of SEO is certainly NOT here, but its evolution continues. Much like the ever changing face of rock and roll, the PC (or computing as we know it), mobile phones into something better so too is SEO morphing into something different and, yes… better.  

Black Hat SEO and why you should run (evolve) like Heck!

by Chuck Swanson ~ September 18th, 2013

Chuck Swanson SEO is certainly changing, evolving as an industry. Agencies that once relied on SEO as a service are now adapting and morphing into something that is more in tune with content marketing. And while content marketing can certainly be done poorly, it’s much more transparent than bad SEO. Bad content is just… well, bad! It’s hard to fake good content creation and that’s just how Google wants it, and frankly I’m perfectly fine with that. In fact, I love that!  

9 Things That Can Kill Your Website’s Performance and Rankings – Page Load Time

by Jason Nuss ~ September 11th, 2013

Jason Nuss While recently working with a client to improve their page load times we went through a full list of possible reasons why their site’s page load times were too high. I’m going to list those possible reasons below as a checklist of things you should look into if you are experiencing page load time in excess of 4-5 seconds. But first, let’s quickly chat about why page load time matters.  

The Changing Face of Search Engine Marketing – The Splintering of Traditional SEO

by Chuck Swanson ~ July 10th, 2013

Chuck Swanson Search engine optimization (SEO) as we (at least in the trenches) have known is over. It’s not dead, but it’s evolving. Those white hat, but passé, tactics of directory listings and link building, in mass, are gone; as is mass content syndication, and these are good things. Google is trying to do its job of providing the best search results based on what people are looking for, and while they want the user to explore more options based on their search, they are still committed to providing the best options.  


Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.

Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.

  • Blogs – establish a blog and let prospects see your passion for what you do, how you do it, and who makes it happen
  • Video – create video content and differentiate yourself. YouTube and Vimeo are great places, beyond your site, to create a presence
  • Articles – write smart articles and syndicate them at article sites as well as distribute them to bloggers and publishers
  • Press Releases – set up shot at and and publish your press releases. Create a media center or integrate them into your blog for more robust, searchable content
  • Enewsletters – interact with prospects, customers and partners and archive them on your site

These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.