The Changing Face of Search Engine Marketing – The Splintering of Traditional SEO

by Chuck Swanson ~ July 10th, 2013

Chuck Swanson Search engine optimization (SEO) as we (at least in the trenches) have known is over. It’s not dead, but it’s evolving. Those white hat, but passé, tactics of directory listings and link building, in mass, are gone; as is mass content syndication, and these are good things. Google is trying to do its job of providing the best search results based on what people are looking for, and while they want the user to explore more options based on their search, they are still committed to providing the best options.  

Social Media Marketing and Blogging – They’re Things You Just Need to Do!

by Chuck Swanson ~ March 8th, 2013

Chuck Swanson We’re constantly speaking to clients, prospects and friends about the power of social media and blogging. What kind of power and what ROI expectations usually become part of the conversation. I certainly understand the need to justify marketing spend; my marketing roots are in direct response, where measurement and ROI reign supreme. That said I think that too much focus is spent on ROI when it comes to social media marketing and blogging.  

Are you an SMB that struggles to integrate social media?

by Jason Nuss ~ September 11th, 2012

Jason Nuss Are you an SMB that struggles to integrate social media? Apparently you’re not alone. In a recent article published by eMarketer, the percentages showed about 50% of SMB’s don’t currently use social media to engage their audience. About 25% don’t even plan to in the next 12 months. That’s amazing, and telling.  

Make That… 8 Unpleasant Truths About Social Media

by Chuck Swanson ~ August 22nd, 2012

Chuck Swanson I recently got (and read) my Fast Company magazine’s September issue. You know… the one that had “Social Media is Sexy” on the cover. Not sure whether or not social media is sexy or not; surely more sexy than direct mail or email, but perhaps slightly less sexy than television advertising? That could be a blog topic for another day and one that would be fun to write... okay mental note made.  

Search Translation, Outdated SEO, and Social Media Rule #40 – C4 Friday Roundup

by Chuck Swanson ~ August 10th, 2012

Chuck Swanson This week we check out two articles that talk about the wrong way to approach search and SEO; namely outdated tactics and sure-fire ways to limit impact when going global. Then we dive into social media gag orders and how it impacts Olympians. Enjoy your weekend!  


Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.

Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.

  • Blogs – establish a blog and let prospects see your passion for what you do, how you do it, and who makes it happen
  • Video – create video content and differentiate yourself. YouTube and Vimeo are great places, beyond your site, to create a presence
  • Articles – write smart articles and syndicate them at article sites as well as distribute them to bloggers and publishers
  • Press Releases – set up shot at and and publish your press releases. Create a media center or integrate them into your blog for more robust, searchable content
  • Enewsletters – interact with prospects, customers and partners and archive them on your site

These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.