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5 Social Media Marketing Mistakes a Business Can Make

by Jason Nuss ~ April 15th, 2011

Jason Nuss Most, if not all, businesses today recognize that social media marketing is an important tool in their marketing arsenal. (Side note… if you don’t please give us a call right away). That said it’s important to realize that just like any marketing medium there’s a right way and a wrong way to do it. There’s no clearly defined right way to initiate a social media effort. What I mean here is that there is no such thing as a social media expert. The medium is very new and we’re all figuring out what works best as we meander our way through various social media outlets.  

CONTENT MARKETING


Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.

Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.

  • Blogs – establish a blog and let prospects see your passion for what you do, how you do it, and who makes it happen
  • Video – create video content and differentiate yourself. YouTube and Vimeo are great places, beyond your site, to create a presence
  • Articles – write smart articles and syndicate them at article sites as well as distribute them to bloggers and publishers
  • Press Releases – set up shot at PRWeb.com and PRLog.org and publish your press releases. Create a media center or integrate them into your blog for more robust, searchable content
  • Enewsletters – interact with prospects, customers and partners and archive them on your site

These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.