In our last blog – Measuring the Value of Social Media Marketing – I touched on the fact that social media marketing shouldn’t be held hostage by the need to measure ROI. It’s a marketing process and not an event. What I mean by this is that it takes time to build a following – whether this be fans, followers, or blog readers. It’s not going to happen overnight and it can take months and years to build this base to a point where it can ‘nurtured’ to yield any sort of measurable revenue. That said once that base is in place there are tremendous opportunities for social media marketing and establishing ROI.
Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.
Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.
These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.