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Are you an SMB that struggles to integrate social media?
by Jason Nuss ~ September 11th, 2012
Are you an SMB that struggles to integrate social media? Apparently you’re not alone. In a recent article published by eMarketer, the percentages showed about 50% of SMB’s don’t currently use social media to engage their audience. About 25% don’t even plan to in the next 12 months. That’s amazing, and telling.
Google Plus, Twitter and Providing the Most Relevant Search Results
by Jason Nuss ~ March 19th, 2012
So recently, as we all know, Google announced that Google+ content will now be displayed in search results. Is anyone really surprised by this? Twitter is up in arms, claiming that Twitter breaks more news than Google+ and yet it’s being squeezed out of search results entirely. Anyone really surprised by this?
The Real Three Players in Social Media Networking Today
by Chuck Swanson ~ June 4th, 2011
First… you’ll notice I added ‘networking’ to social media in this blog’s title. Social media in a general sense consists of all blogs, content aggregators and niche communities built around certain subjects. To this end, social media hasn’t even scratched the surface, but when it comes to social media networkingsites that keeps a ton of this information flowing I feel that we’re down to three main players and I’m not sure there’s room for any more.
7 Tips to Increase your Twitter Followers
by Jason Nuss ~ May 25th, 2011
Increasing your Twitter followers helps you or your company establish a social media network that can have many benefits, including an outlet forcustom content, a sounding board for opinions and ideas, and possible base of prospects for social media marketing. To grow your follower base takes time (if done correctly) so be patient. You should also remember that there is a wrong way to utilize social media, so before setting out to grow your network read our older blog on 5 Social Media Marketing Mistakes a Business Can Make.
The Return of the Marketing Silo – And it Ain’t All Bad!
by Chuck Swanson ~ March 8th, 2011
I remember in the early 90’s, working at a marketing agency, all the talk was about breaking down the marketing silos. You know… various groups or departments off working on their own, oblivious to what the other group or department was doing. There was a general advertising silo that didn’t work with the demand generation silo. The Internet silo was the maverick, touting the new (relatively new) medium and not sure how it could play a role in other silo efforts.
CONTENT MARKETING
Today, content and content marketing are playing a central role in online brand visibility. Without a steady flow of fresh, relevant, well-written content your site will not be maximizing its search engine presence.
Content can come in many forms, all of which – if optimized – can set your site apart from competitors, giving you better online brand visibility, but perhaps even more important – a voice. A seat at the table, as they say, brings thought-leadership which goes miles toward shrinking sales cycles and converting new business.
- Blogs – establish a blog and let prospects see your passion for what you do, how you do it, and who makes it happen
- Video – create video content and differentiate yourself. YouTube and Vimeo are great places, beyond your site, to create a presence
- Articles – write smart articles and syndicate them at article sites as well as distribute them to bloggers and publishers
- Press Releases – set up shot at PRWeb.com and PRLog.org and publish your press releases. Create a media center or integrate them into your blog for more robust, searchable content
- Enewsletters – interact with prospects, customers and partners and archive them on your site
These content ideas and more are what it takes these days. Explore our site to learn more or give us a call today to walk through countless content marketing ideas that will have you standing out from the crowd.
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