We’re constantly speaking to clients, prospects and friends about the power of social media and blogging. What kind of power and what ROI expectations usually become part of the conversation. I certainly understand the need to justify marketing spend; my marketing roots are in direct response, where measurement and ROI reign supreme. That said I […]
Last year we provided you with our first Digital Insights – a look into the year ahead in Digital Marketing. Some predictions we got right; some we didn’t, but we hope that our thoughts helped you plan for the year ahead. Again this year, we’ve outlined 12 things to consider as you plan your strategies […]
The answer to the question “Will blogging help my business generate more leads?” is YES, but only if you do it right. Blogging is a proven way to increase inbound traffic to your site. I say “proven” because we’ve experienced it firsthand. Our goal at Digital C4, I say goal because we don’t always achieve […]
Recently the folks over at JamesNorquay.com interviewed a former member of Matt Cutts’ team in the Google Search Quality group. Some of the insights gained from the interview with Andre Wayher are pretty revealing and shed some light on some tactics and strategies for successful search engine optimization. Here are some excerpts and some things […]
Kate Maddox’ recent article in BtoB Magazine – Fielding the Best Team – resonated loudly with me and I’m sure with a lot of other niche agencies out there: “Marketers are involved in a variety of different relationships with agencies—on the one hand, having one traditional agency to handle major integrated campaigns or, on the […]
Another week down, although it’s not like we’re counting down weeks or anything, and we’ve got some pretty interesting articles you should check out. Instagram pushes new features, McKayla Maroney continues to play along, and, if you’re a woman, you might think about this new technology for picking the right fitting bra for you (I […]
If we’ve seemed a little quiet lately that’s because we’ve been busy on a whole lot of fronts. We’ve got some fantastic new clients, some great work we’ve been busy with, and we’ve been building a new website. Take a look around… we’ve made our blog and all of its content more of a focus. […]
So you’re a small business and you’re trying to score some online brand visibility. The only problem is that you’re not Coca Cola, you don’t have a huge budget, and your website is brand new. What to do? Well short of hiring a specialist or agency like Digital C4, there are some things that you can do […]
We provide a lot of custom content for a number of our wonderful clients. It’s both challenging and rewarding. Challenging because some of our clients have sophisticated technology products and services, and writing to that audience must be done carefully. Rewarding because if done well, the content helps create awareness that helps generate and build […]
Search engine optimization (SEO) is only one part of online brand visibility. Or perhaps SEO is evolving into a more complex, content driven, social media engagement process that revolves around a company’s products and solutions. Having a website is great! You’ve arrived at the party, but you’re empty-handed. Does anyone know you’re there? The web is enormous […]