Digital C4 wants to extend a Happy Holidays to all of our clients, friends, and valued partners! 2019 was a year of challenges and achievements that put us in a great position for a fabulous 2020. Thank you to all of those organizations and folks that went in to making that possible.
To close out the year, we wanted to look back at our most popular blog posts of the year. Soo…
Here are our top 10 digital marketing blog posts for 2019.
I personally love this post, having spent half of my career in business development (sales) and the other half in marketing roles. Marketers can learn a ton from sales that can help them in building campaigns and lead generation programs. From messaging to what constitutes a sales-ready lead to who best to target and how; sales has a lot to offer marketing – and vice versa. Read the post for 18 questions that can seriously help marketing teams put better programs in play.
Creating your ad campaign is not the hard part. It’s making sure that your ads, and Google Ads in general, are working as hard as they can for your business. You’re paying to run ads after all, and Google will take your money if your campaigns are optimized or not. So, let’s look at some things that will help you be more successful right from the start. There’s even an eBook version that goes into more detail.
When we engage with new prospect and clients, we often find that the conversations are laden with acronyms. SERP, SEO, PPC, SEM… LOL. It seems like there are acronyms in every facet of business and digital marketing is no different. I wanted to break down some of these acronyms for the uninitiated so there’s an understanding of what we’re all talking about… in blogs or live in dialogue.
To set the table for SEO success, you’ll want to make sure you have a well thought out list of keywords that are not too competitive, generate some decent monthly searches, and are not all ‘head’ keywords. In other words, be sure to have long tail keywords as part of your list. More than ever, people are using three, four, and more keywords when conducting a Google search. So, armed with your keyword list, here’s what you need to do to best utilize them.
While these elements are SEO musts, they are not – in and of themselves – going to make your website soar into Google’s good graces. That said they are worth reviewing. I won’t get into details here in this post, but they are worth noting. By the way… the first thing you need to do before you even start an SEO endeavor is to build a smart keyword list (see the last blog noted above). Assuming this has been done, here are some key SEO elements that every site should have.
The importance of content creation cannot be overstated. It’s a key component for search engine optimization (SEO) success. It often forms the offer strategy in successful paid search marketing efforts. And it’s a core component of successful social media engagement. At the end of the day, however, to make it work as hard as it can for you and your marketing efforts, it needs to be optimized.
We’ve conducted a number of A/B testing with regards to landing pages (see Jason’s blog here for some of the results) and played with short forms versus long forms all with some success, but at the end of the day, it comes down to the offer strategy.
With all of our clients, the need to overcome a lack of content is real. Coming up with fresh ideas for posts will always be a challenge, but we’ve come up with a few ideas to help writers get over that block. Here are a few that we use with our clients (and can help you with as well).
So… we’ve established how important a blog is in delivering new and fresh traffic. What now? Well for starters you can download our eBook – The Digital C4 Guide to Business Blogging. In it, you’ll find a wealth of information on blogging, including:
- The benefits of smart blogging
- The characteristics of good blog content
- Writing tips to make your blog stand out
- Tools to find and organize blog topics and content
And perhaps most importantly… reasons to outsource your blog management and writing to an organization like Digital C4.
First be sure to check out our first post on SEO mistakes – 6 Avoidable SEO Mistakes that are Killing Your Website Performance. A well thought out search engine optimization (SEO) strategy is a must in today’s competitive online landscape. If your strategy is sound, and your patient, it can go a long way in helping your keywords rank better and help improve organic site traffic. That said if it’s not sound, poor SEO could be costing your organization money – both in terms of a wasted investment but also from lost opportunities.
Enjoy what remains of 2019 and be safe over the Holidays! We’ll see you back here after the New Year!