Search engine optimization (SEO) is only one part of online brand visibility. Or perhaps SEO is evolving into a more complex, content driven, social media engagement process that revolves around a company’s products and solutions. Having a website is great! You’ve arrived at the party, but you’re empty-handed. Does anyone know you’re there? The web is enormous […]
I see a shift in search engine optimization emphasis (or more importantly online brand visibility success); one that places a greater emphasis on custom content creation. Perhaps nothing super-new, but certainly more important. Take a look at Google’s new indexing system Caffeine as a starting place. Caffeine was launched back in June 2010 to improve […]
Most, if not all, businesses today recognize that social media marketing is an important tool in their marketing arsenal. (Side note… if you don’t please give us a call right away). That said it’s important to realize that just like any marketing medium there’s a right way and a wrong way to do it. There’s no clearly defined right […]
One year ago today, my business partner Jason Nuss and I launched Digital C4, and frankly I’m blown away by two things. First I’m surprised at how quickly the year has gone by, but then it seems as I age the years accelerate. Second, I’m somewhat surprised at quickly we’ve grown.We launched C4 in the […]
So it used to be part of some search engine optimization strategies to write articles and then post them on content sites like Ezinearticles.com with links back to the original content or specific product or service pages that pay off the article. Recently Google’s Farmer update stripped many of these article sites from their search […]
A lot of people today think blogs are outdated and old school. I don’t share this opinion. A good company blog forms the foundation of social media conversation. It creates the starting point for social dialogue that can position your company and its employees as thought leaders within your market. It invites prospect, customer, and […]
I remember in the early 90’s, working at a marketing agency, all the talk was about breaking down the marketing silos. You know… various groups or departments off working on their own, oblivious to what the other group or department was doing. There was a general advertising silo that didn’t work with the demand generation silo. The Internet silo […]
Social media marketing gives companies a great opportunity to show and display personality. Have some fun while also being serious! So much has been made recently of the business benefits of social media marketing, how to leverage social media for lead generation, and measuring ROI from social media that it’s nice to see the lighter side. In […]
We love the idea behind Red Bulls launch of StreetArtView.com. Red bull describes the site: A collaborative collection of sites from Google Street View showcasing street art all over the globe. Tag your favorite spot, share it with friends, and help build the world’s largest art collection. Check it out! http://www.streetartview.com HOME PAGE Street Art […]
Okay… so I spend a good portion of my day online. It’s part of my job, after all. On occasion my mouse and browser wander from their client duties and I find myself on some random site that peaks my interest. The latest site that I found is one of these – Badass of the […]
