The Importance of Offers in B2B Paid Search Marketing Campaigns

Most (not all) of our paid search clients are B2B technology organizations. Their products and solutions are expensive, and the buying cycles are lengthy. They use paid search to generate leads – form fills mainly – which is challenging in today’s competitive technology space. What we find more often than not, is that generating a […]

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18 Questions Marketing Needs to Ask Sales

It seems that for as long as I’ve been in marketing there has been this divide that exists with the sales, or business development team. That said I started my career in business development and, now that I’m in marketing, I realize we never even thought of the great folks over in the marketing department […]

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