In a recent post on digital marketing acronyms my partner, Chuck, broke down PPC and SEO – pay-per-click marketing and search engine optimization – and how they are both part of SEM, or search engine marketing. And while SEO and PPC – in this post I’m referring mainly to Google Ads – are separate search […]
When we engage with new prospect and clients, we often find that the conversations are laden with acronyms. SERP, SEO, PPC, SEM… LOL. It seems like there are acronyms in every facet of business and digital marketing is no different. I wanted to break down some of these acronyms for the uninitiated so there’s an […]
Conversions are one of the single biggest metric that marketers use to determine ROI in their marketing campaigns. So, naturally, we are always trying to improve conversion rates for our clients. An evergreen article by LinkedIn highlighted the “Favorite Metric” of ROI obsessed marketers. 3 of the 8 marketers in the article said conversions or […]
Every marketing department in the history of marketing departments has had the need to know what sells and what doesn’t. There’s never been a better time in history to actually figure this out. The plethora of digital tools, free tools mind you, promises to give you the assist you need to know if you’re being […]
Setting Up a Google Ads Campaign – Getting Started Setting up a PPC campaign in Google Ads isn’t all that hard. Google does a great job of walking you through the basics of each step to get a campaign up and running. Add your site, pick your location targeting, setup your first ad, add some […]
Most (not all) of our paid search clients are B2B technology organizations. Their products and solutions are expensive, and the buying cycles are lengthy. They use paid search to generate leads – form fills mainly – which is challenging in today’s competitive technology space. What we find more often than not, is that generating a […]
Many of us in the marketing world know the value of an audience targeted landing page. Whether you’re launching a new product pay per click campaign, or an email campaign to your clients, it’s best to have a landing page where you drive the user to an end goal without all the ‘distractions’ a corporate site might […]
Hi, my name is Jason Nuss and I’m a Netflix-aholic. Whew, that’s a load off! I’ve never said that to anyone. My Netflix addiction didn’t happen overnight I guess I could say it started about 15-18 years ago. I’ve always been an early adopter of technology and when the Netflix DVD service came out I […]
Sponsored Content ads, or Feed Ads, on LinkedIn are used by most of our clients who invest in our Full-service PPC. It’s an effective way of getting in front of an audience, in their LinkedIn Feeds, with your latest and greatest content. If that content is high quality, and relevant, it can attract your audience […]
I don’t need to write at length the importance of a mobile-friendly site and, more specifically, mobile-friendly landing pages. We all know by now, so I won’t go there. I will say that not all mobile-friendly landing pages are created equal. I do want to specifically look at why decreasing page load times on mobile […]