6 Thoughts on SEO – And Some Ramblings of My Own

to take the ‘pulse’ of certain topics; what are people thinking or what’s the latest tip or technique getting attention? It’s where I went recently to see what the latest buzz in search engine optimization (SEO) was. Some of what I found was useful, interesting, as well as disappointing. SEO- Search Engine Optimization- Are Magic […]

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Black Hat SEO and why you should run (evolve) like Heck!

SEO is certainly changing, evolving as an industry. Agencies that once relied on SEO as a service are now adapting and morphing into something that is more in tune with content marketing. And while content marketing can certainly be done poorly, it’s much more transparent than bad SEO. Bad content is just… well, bad! It’s […]

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Local SEO – 5 strategies to get started

We’ve recently had the opportunity and privilege to work with several local companies here in the Portland Metro area to help improve their local SEO results. In our 3+ years of business, the opportunity to work with truly local companies has only presented itself a handful of times. Local SEO has similarities to the ‘general’ […]

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Four Steps to Building Content Marketing Success

We’ve said it before and we might as well say it again… the importance of content marketing continues to grow. Companies are taking notice however. According to the Content Marketing Institute survey, 54 percent of B2B responders plan on increasing or increasing significantly their content marketing budgets over the course of 2013. This same survey […]

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Today’s (Online) Content Lifecycle

Creating content that’s fresh, relevant (to whatever it is you’re applying it to), and well-written is crucial today for so many reasons. A few of them… Search engine optimization and visibility (SEO) Establishing thought-leadership Shrinking sales cycles Building brand loyalty Generating leads Generating social media conversation and followers When I think about content marketing, I […]

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SEO Insights Directly from Google’s Search Quality Team

Recently the folks over at JamesNorquay.com interviewed a former member of Matt Cutts’ team in the Google Search Quality group. Some of the insights gained from the interview with Andre Wayher are pretty revealing and shed some light on some tactics and strategies for successful search engine optimization. Here are some excerpts and some things […]

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Content Freshness Ideas for Improved Rankings

We’ve talked about it before, and we’re talkin’ about it again…content freshness. In a recent blog post, Neil Patel  talks about 4 content freshness tips to increase search engine rankings. Here are the 4 tips: Tip #1 – Creation of new pages will impact freshness Tip #2 – Document changes affect fresh content Tip #3 […]

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How to Improve Your Site Interaction and Analytics… Big Time!

Here at Digital C4 we help clients improve their online visibility, and we do that by implementing smart search engine optimization tactics and strategies. With today’s search engine algorithm changes there is no tactic or strategy more effective (or important) to improving that visibility than fresh, well-written and produced content – be it a blog, […]

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