5 Reasons to Outsource SEO to an Agency

When it comes to search engine optimization – SEO – there’s a lot at stake for most businesses. And yet, we come across many organizations that tell us they’re going to manage it internally. Or, better yet, their neighbor’s son is good at computers and is helping us out. Or, even better yet, they don’t […]

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9 KPIs for Tracking SEO Success

Search engine optimization (SEO) success is often measured with key performance indicators (KPIs). Even if you’re an eCommerce or marketplace platform, where performance is mostly tied to revenue and conversions, you must measure how much revenue and conversions are coming from your SEO efforts. Most of our clients have and maintain traditional websites and when […]

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Understanding Bounce Rates and 7 Ways to Lower Them

Bounce rate is an SEO key performance indicator (KPI) that we review with our clients on a regular basis. It’s a metric that can help us understand how people interact with your site and content, and the lower the bounce rate the better. Here’s Google’s definition of bounce rate: A bounce is a single-page session on your […]

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6 Avoidable SEO Mistakes that are Killing Your Website Performance

Search engine optimization (SEO) is an important tool in a marketer’s digital toolbox. If done correctly, with best practices at the forefront of a good strategy, it can help boost the online visibility of your website and deliver an increased number of qualified prospects. If done incorrectly, however, SEO can lead to website penalties, obscurity, […]

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6 Important SEO Elements, and One Must Have, for Website Success

There’s a lot that can go into a smart search engine optimization (SEO) strategy, but one question a lot of people ask us is, “What can I do to my website today to improve its optimization and visibility?” That’s a good question. Afterall, while there are many factors that comprise SEO, there are best practices […]

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