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PPC Best Practices
PPC Best Practices – Setting Up Google AdWords With All The Right Stuff

PPC Best Practices – Establishing Campaign Goals and Objectives

by ~ September 26th, 2014 in PPC

Chuck Swanson This is the first post in a four-part series that my business partner, Jason Nuss, and I will be writing on pay-per-click (PPC) best practices. This first post will cover the importance of setting campaign goals and objectives. We’ll then share thoughts and insights on:  

SEO 101 – Don’t Forget that Dynamic Content!

by ~ September 10th, 2014 in Content, SEO

Chuck Swanson Before diving in here I want to take a brief moment to define (in my mind) what dynamic content is. Websites are made up mostly of static content; static because it’s likely been there a while without change. Most websites are made up of mostly static content, which isn’t necessarily a good thing, but it is common.  

SEO Best Practices: Managing a Successful Website Migration

by ~ July 29th, 2014 in SEO

Chuck Swanson The words 'site migration' get tossed around a lot for a number of website upgrades. There’s the completely new site and there’s the refresh or site improvement, which might consist of a new look-and-feel, the addition (and subtraction) of some pages, and so on. Regardless of the site migration you are referring to it can be a daunting task.  

6 Thoughts on SEO – And Some Ramblings of My Own

by ~ May 20th, 2014 in SEO

Chuck Swanson Twitter is a great place to take the ‘pulse’ of certain topics; what are people thinking or what’s the latest tip or technique getting attention? It’s where I went recently to see what the latest buzz in search engine optimization (SEO) was. Some of what I found was useful, interesting, as well as disappointing.  

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