If you’re a PPC expert, you’re no stranger to AdWords. AdWords has a treasury of tools for your PPC campaigns. Whether you’re an expert or not, there are probably features that you aren’t aware of. Here are six overlooked tools that every PPC user, and expert, should use and understand.
Everyone makes mistakes. Though some may be costlier than others for your business. With so many consumers using the internet to research products and services, your website should not only stand out with great design, it should be easy for searchers to find.
Have you noticed? Google did some spring cleaning recently and changed their search engine ranking page (SERP) for Desktop views. In this recent change, they removed paid ads on the right side and now display a limited number of ads above and below organic search results. This means more changes for paid search (PPC) and search engine optimization (SEO) campaigns. Read on to learn more.
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