Content that utilizes your product and service-related keywords and phrases, links to internal and external resources, and speaks to your customers and prospects is perhaps the most important SEO best practice there is, and a company blog is a perfect delivery mechanism. We’ve proved it over and over with our clients.
A good company blog forms the foundation of social media marketing. It creates the starting point for social dialogue that will work to position your organization as a thought leader within your market. It invites prospect, customer, and industry discussion on various topics of interest and it helps to create online brand visibility. It also helps to drive corporate website traffic and sales by providing better search visibility around your keywords and phrases, thanks in part to the dynamic nature of the content itself.
The Struggle is Real
The challenge for organizations today is keeping a blog active. We see it all the time… organizations establish a blog with great intentions. They start with 8 posts per month, which becomes 4, which turns into one before the blog becomes stale. It’s hard getting people to write consistently, and even harder to get them to write with SEO best practices. That’s where Digital C4 can help!
Our full-service blog writing and management offering is a turnkey way to establish a robust and active blog. We can write as many posts per month as you’d like, and we deliver them for your review taking into consideration your SEO keywords, brand voice, and audience in mind. We can post them for your review in your CMS tool of choice, and publish it upon approval. We can also share the post in your social media channels and within relevant LinkedIn Groups to help seed the conversation. We’ll then provide monthly reports that show what content is working and how your blog is performing.
Process and Execution
The old saying goes, “If it were that easy then everyone would be doing it.” It’s true. The thing is, most of us know how to blog, why we should blog, and even what we should blog about, but we don’t have the time to execute it all. Often blogging efforts take off with a bang but quickly fade as other tasks take us away. Part of our job, when we’re managing the blogging process, is to keep things rolling. We’re project managers, we write, and we keep the blog train rolling. Here’s what we’ll do, basically…write, post, publish, share, and report.