So, content is important, but you can’t write for Google. Your content has to speak to your prospects and customers while satisfying Google’s desire for strategic keywords and phrases. You need to have enough content without being overly verbose. It’s an art as much as it is a science. Let us ask you this question…
Ever Had a Site Content Audit?
If you’re like most companies, the answer is probably NO, you haven’t audited your site’s content for its effectiveness. Give us a call or drop us a note and let us audit your website for content today.
What Are We Looking For?
We’ll look to see how well your content aligns with your business goals, what the keywords and phrases that users are searching for to find similar content, where potential gaps in content might be, and finally, what content you have that might be repurposed to increase its overall effectiveness. We often find content that our clients have forgotten about that can be recycled into new, fresh, content.
Increase Online Visibility
Armed with the audit insights, you’ll be able to direct your marketing teams to create and produce website content that gets results. This is often the easiest, and most efficient, way to increase and improve your content production. And, “they” say, content is king.
Contact Digital C4 today for a website content audit.