Which Landing Pages Convert Better? Long or Short Pages? - DC4-FEATURE-02082019

Which Landing Pages Convert Better? Long or Short Pages?

Conversions are one of the single biggest metric that marketers use to determine ROI in their marketing campaigns. So, naturally, we are always trying to improve conversion rates for our clients. An evergreen article by LinkedIn highlighted the “Favorite Metric” of ROI obsessed marketers. 3 of the 8 marketers in the article said conversions or […]

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Pay Per Click Advertising Services - The Road to Nowhere Leads to Me - Background Image | Digital C4

Why Decreasing Mobile Page Load Time is Critical for PPC Conversion Rates

I don’t need to write at length the importance of a mobile-friendly site and, more specifically, mobile-friendly landing pages. We all know by now, so I won’t go there. I will say that not all mobile-friendly landing pages are created equal. I do want to specifically look at why decreasing page load times on mobile […]

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