There are instances when sending traffic to your website is beneficial, but when paying for that traffic it can be detrimental to send traffic to generic content on your site. Enter Dedicated Landing Pages.
Convert More Leads with Dedicated Landing Pages
With a clear and precise call to action, that matches you’re the messaging in your ads, your landing pages create a lead conversion opportunity, not an exploring opportunity. Plus, as a marketer and with new landing page platforms like Unbounce, you don’t have to work with your web-dev team publish new pages on your site.
Show Consistency from Ads to Landing Pages
The best way to have campaign consistency it to create landing pages that are specifically created with the same messaging as your ads. Your website doesn’t always do that. We develop amazing landing pages for our client campaigns and integrate them with your CRM. Also, platforms like Google and Facebook reward campaign consistency, down to your landing pages.
Create a Seamless Brand Experience
Using dedicated landing pages does not mean that they must look different than your main website. We build brand consistent landing pages for all our campaigns. Don’t hurt your brand by putting together bad landing pages, and don’t hurt your conversion rates by sending traffic to your main site. Use branded, dedicated landing pages for the best results.
A/B Testing and Experimenting – Easy with Landing Pages
A/B testing and experimenting is a vital part of Digital C4 PPC campaigns and conversion rate optimization. We develop our landing pages using Unbounce. Unbounce allows us to quickly build custom landing pages and create A/B variants with the click of a button. We test elements, like images, headlines, forms, buttons, etc., and then measure the results. The process doesn’t end. We test, measure, and repeat.
Improving the User Experience – Optimized for All Devices
Every page we publish on the Unbounce platform is optimized for all devices. In fact, often we see mobile conversions on our landing pages outperform conversions from desktop environments. Don’t underestimate the need and value of responsive-designed landing pages.
Landing Pages for CRO and ROI
Marketing ROI is important, as we’ve said before. The higher the ROI the more job security you’ll have. We all answer to someone (we answer to our clients) and if you can show that the money spent on marketing is worth the investment you’re on your way to a raise. So, use dedicated landing pages to increase conversion rates, lower cost per conversion, and make you and your team look like rock stars. Reach out and let’s talk!