While there are a lot of traits that might be considered requirements for running a startup, there are two that came to mind as I made my way back from a rather interesting vacation; resiliency and the ability to laugh and smile. These two traits can get you through quite a number of situations; situations […]
So, today I had the distinct privilege of being a chaperone for my daughter’s second grade class as they set out for the Oregon Food Bank to volunteer. You see, May 8th is Mount Hood Climb Service Day at her school, where every student from Pre-K to grade 12 does community volunteering to honor the […]
You’re not alone if your site has been hacked recently. We’ve been hacked multiple times in the past few months. It seems that once you’re on “the list” you’re life is going to be miserable until you do something about it. So, do something about it is what I decided to do. Hopefully I’ll be […]
We’re constantly speaking to clients, prospects and friends about the power of social media and blogging. What kind of power and what ROI expectations usually become part of the conversation. I certainly understand the need to justify marketing spend; my marketing roots are in direct response, where measurement and ROI reign supreme. That said I […]
Last year we provided you with our first Digital Insights – a look into the year ahead in Digital Marketing. Some predictions we got right; some we didn’t, but we hope that our thoughts helped you plan for the year ahead. Again this year, we’ve outlined 12 things to consider as you plan your strategies […]
Recently the folks over at JamesNorquay.com interviewed a former member of Matt Cutts’ team in the Google Search Quality group. Some of the insights gained from the interview with Andre Wayher are pretty revealing and shed some light on some tactics and strategies for successful search engine optimization. Here are some excerpts and some things […]
Kate Maddox’ recent article in BtoB Magazine – Fielding the Best Team – resonated loudly with me and I’m sure with a lot of other niche agencies out there: “Marketers are involved in a variety of different relationships with agencies—on the one hand, having one traditional agency to handle major integrated campaigns or, on the […]
Another week down, although it’s not like we’re counting down weeks or anything, and we’ve got some pretty interesting articles you should check out. Instagram pushes new features, McKayla Maroney continues to play along, and, if you’re a woman, you might think about this new technology for picking the right fitting bra for you (I […]
If we’ve seemed a little quiet lately that’s because we’ve been busy on a whole lot of fronts. We’ve got some fantastic new clients, some great work we’ve been busy with, and we’ve been building a new website. Take a look around… we’ve made our blog and all of its content more of a focus. […]
So you’re a small business and you’re trying to score some online brand visibility. The only problem is that you’re not Coca Cola, you don’t have a huge budget, and your website is brand new. What to do? Well short of hiring a specialist or agency like Digital C4, there are some things that you can do […]