This is the first post in a four-part series that my business partner, Jason Nuss, and I will be writing on pay-per-click (PPC) best practices. This first post will cover the importance of setting campaign goals and objectives. We’ll then share thoughts and insights on: The best way to set up a PPC campaign – […]
Managing a Google Ads account isn’t just setting up a campaign, some ads, and adding keywords. There are many activities and processes that go into it. In my last post I talked about setting up a Pay Per Click campaign in Google Ads with all the right stuff. I talked ‘bout the basics, but also […]
If you’re a digital marketing agency that uses Google AdWords for your clients, and specifically My Client Center (MCC) to manage those accounts, you’ll be interested to know that you can now manage AdWords Express accounts through your MCC account. What is AdWords Express? Google explains: “AdWords Express is an advertising option for local businesses […]